For a company to be successful in the long term today, they must be diverse. The company needs to be able to adapt to changes. The need for these changes can present themselves from many angles. Some would include changes in the economy, marketing, or even a change in the target audience. A company has to look at more than just the four levels of management. Organizations must look at how internal and external factors can affect the four levels of management, and adjust accordingly for these changes to be successful in today 's world.
Diversity
There are many types of diversity, racial, ethnic, cultural, age, gender, and geographic. But diversity can also include experience and skills. A company 's ability to survive depends on their ability to adapt to current changes. The diversity within a company must be taken into consideration during the four functions of management. The most successful companies will be those that recognize the power of diversity in their workforce and in the product mix, and effectively create products and services that appeal to their increasingly diverse customer base. By including diversity in the planning stage, Amazon.com would reflect diversity in their business. This would results in better products and a wider range of consumers giving them an advantage over competitors. The company must understand its’ organizational structure, and the social and cultural perspectives of its’ employees in order to be effective, efficient, and promote an environment suitable for progress. Employees who are diverse in skills, experience, and background help to builds a strong organizational foundation. Increasing globalization requires companies to have more interaction with diverse cultures and backgrounds. Organizations must be prepared to teach themselves and their employees to value multicultural differences. Management must motivate their employees to attend
References: A CONCEPTUAL ANALYSIS OF THE KEY SUCCESS OF BUSINESS IN TERMS OF INTERNET MARKETING. .(2012, May). Interdisciplinary Journal of Contemporary Research in Business, 4(1), 1-7. Leading With Diversity. (n.d.). Retrieved November 11, 2012, from NYTimes.com: http://www.nytimes.com/marketing/jobmarket/diversity/domestic.html Mark w. Johnson. Amazon’s Smart Innovation Strategy. April, 2012. http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm#p1