Tracey Ezzard-Pickett
MGT/521
March 26, 015
Mrs. Valerie Richardson
Memorandum
To: Valerie Richardson, VP of Marketing
From: Tracey Ezzard-Pickett, Marketing Manager
Date: March 26, 2015
Subject: New Market Segment Strategy
Mrs. Richardson,
I appreciate your acknowledgment of my leadership abilities by assigning me to manage a team for the new market segment that you are developing. After reviewing the employee evaluation of the two team members that I will be working with, I have decided to use the democratic and laissez-faire leadership style. The democratic style of leadership involves employees in decision making while delegating authority. The democratic leadership style uses feedback as an opportunity for training the employee. The laissez-faire leadership style lets the employee make decisions and complete the work in whatever way he or she see fit.
You have expressed that you would like the new market segment to be in full operating mode in four months. Armed with this knowledge, I have relayed the urgency to develop a pilot seection to my team. We will develop a Pilot part within the next three weeks to test for problems. To achieve the time schedule given, my team members and I each completed a personality test so that I could determine the different principles that I will apply from the various leadership theories to complete the task. My test results revealed that I exemplified more of the Extraversion trait associated with leadership. Zipporah results from her personality test showed that she is a pioneering, unique, adaptable, and tactical person. With this set of personality traits, I will be able to delegate her authority while engaging her in the decision-making process. The democratic leadership style is exercised with her. Maria-Carmen results revealed that she is skeptical, critical, independent, determined and often stubborn. I will apply the