Preview

Mi4: Case Study: Xiaomi Inc.

Powerful Essays
Open Document
Open Document
1877 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mi4: Case Study: Xiaomi Inc.
XIAOMI
A Chinese electronics company headquarter in Beijing, China owns a private incorporation, Xiaomi Inc. and according to IDC (2015), it’s the world’s 4th largest smartphone maker. Xiaomi develops, design, and sells smartphones. The company sold over 60 million smartphones in 2014 with the start-up of US$1.1 billion, known as the world’s most valuable technology star-up. Xiaomi’s valuation is over US$46 billion, according to (Douglas MacMillan, 2015). Over 8000 employees in the company, throughout China, Malaysia, and Singapore, also it will expand to other countries such as Indonesia, India, Thailand, Philippines, Russia, Turkey, Mexico and Brazil soon. In July 2014, Xiaomi entered the Indian market and ever since then it has expanded …show more content…
develop their high-end smartphone, The Xiaomi Mi4. With its predecessor, the Xiaomi Mi3. From the reviews, it looks like a bigger iPhone 5s with its chamfered metal frame and a familiar front screen layout. With the hits it’s getting from reviewers, Xiaomi has actually pulled off that the Xiaomi Mi4 is one of the best-made Android handsets available now. It also manage to have a decent specs with high-tech custom software and all that with a third of the cost of an iPhone (Know Your Mobile, 2015). Even with the high spec and budget cost, the Xiaomi Mi4 still have some competitors like the OnePlus, Samsung, and …show more content…
The phone is made up of good quality, robust case, reasonable battery, high resolution screen and runs on the Android-based OS ROM called MIUI. Compared to the standard Android phones, Xiaomi has more special features and has options for customization for the users. The software is the key that drives Xiaomi on becoming successful rather than the hardware. The packaging of Mi 4 is like other typical Xiaomi products, it is simple, very minimalistic and eco-friendly to the users (Haston, 2014). Necessary accessories such as charger and sync cable will be
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Motorola Mobility, Business Analysis 2
    • 2642 Words
    • 11 Pages

    Motorola Mobility, Business Analysis 2

    Creating a business environment that competes with the 21 century globalization has been among one of the main challenge of Motorola mobility. Motorola mobility faces an uphill battle against many competitors among which are counted: Apple, Blackberry, and Alcatel Lucent. What have been the Social, Legal, Economic, Political, and natural conditions that affect Motorola mobility’s Operational processes and procedures? Motorola Mobility have shown some positive return is the recent month, but because of the instability the Mobile electronic devices, people still wonder if: Motorola Mobility is a good and stable company that will grow our long-term wealth with a decent rate on the return ? What are the factors in play? What are the strong factors that Motorola Mobility required to be efficient in this abrupt technology Field?…

    • 2642 Words
    • 11 Pages
    Best Essays
    Read More
  • Better Essays

    Week6 Final Proposal
    • 1589 Words
    • 5 Pages

    Week6 Final Proposal

    The market for smartphones is a very young one, currently in its maturing phase. Direct competitors of Apple, Inc. include Google, Samsung, Hewlett-Packard Company, BlackBerry Limited, and Microsoft (Yahoo Finance, 2015). There are a large number of firms in the smartphone industry, but not too large. Furthermore, each company sells the same quintessential product, but each is differentiated – Apple sells its iPhone with special retina screens, Samsung sells with a larger screen, etc. There are no major barriers to entry to the market, so firms that are not profitable in the smartphone business can easily leave and vice versa (McConnell et al, 2009). All of these facts point to the fact that the market structure is a monopolistic competitive environment.…

    • 1589 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Global Equity Research Telecommunications Equipment
    • 12756 Words
    • 52 Pages

    Global Equity Research Telecommunications Equipment

    Raising smartphone estimates. We raise our global smartphone market forecast by 9%/15% to 688mn/885mn units (46%/29% growth) in 2012/2013, driven strength in both high end and low end segments. We believe the addressable market for smartphones is 2.35bn longer term, resulting in effective penetration of only 33% currently. With significant improvements in availability of lower end smartphones and LTE being an incremental driver, we expect effective smartphone penetration to rise to 100% and lead to smartphone volumes of 1.18bn units by 2015, 26% CAGR. On ASPs we believe the mix shift down market can be offset by Apple’s unprecedented ability to grow the high end, and hence see limited pressure near term. Credit Suisse smartphone vendor scorecard – Apple, Samsung, Nokia in the top three. We continue to rely on our proprietary smartphone vendor scorecard which is based on nine metrics (software, services, cloud, product, brand, distribution, compute convergence, IPR and chipset efficiency) which we believe drive success in smartphones. We conclude that secular share gainers will be Apple, Samsung and Huawei and see scope for Nokia’s share to recover. There are increasing signs of vulnerability for Motorola Mobility, HTC and Sony and a rapid decline for RIM. It is about more than just the phone now…think compute. Increasingly, we believe that success in smartphones will be impacted by success in…

    • 12756 Words
    • 52 Pages
    Powerful Essays
    Read More
  • Good Essays

    Case Study Report - Motorola
    • 602 Words
    • 3 Pages

    Case Study Report - Motorola

    This case is about implementation of a new “shared vision” concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. In order to create more efficient global company, Alison and John have decided to develop new shared vision within The Analog Division where managers would be involved directly and indirectly in the decision making process. Before the new vision development, Analog Division and its managers was very limited in decision making. Because they had such a strong global presence their vision didn’t work. The problem was that they were not open to new global ideas or possible obstacles where managers around the world would make decisions together.…

    • 602 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Iphone 4 Case Study
    • 1341 Words
    • 6 Pages

    Iphone 4 Case Study

    Manager of Danshui plant number 2, Wentao Chen, has to form viable strategies and decisions without losing much time to catch up with their production schedule to meet Apple’s requirements. A few potential strategies that hopefully will help speed up the plant’s production of Apple’s new iPhone 4 will be discussed below.…

    • 1341 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Samsung vs Apple
    • 481 Words
    • 2 Pages

    Samsung vs Apple

    Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones, which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging between these smartphone giants-Samsung and Apple. Apple created a boom in the smartphone market by launching the iPhone, which had more features and was the most advanced smartphone at that time. The company made a huge profit and Apple became a household favorite. But with the rise of competition and the growth of Asian giant –Samsung, Apple’s success was not to last forever. Samsung came up with the Samsung Galaxy S smartphone with identical features as that of the iPhone and slowly but steadily the sales of Samsung smartphones rose.…

    • 481 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Galaxy S4 Case Study
    • 311 Words
    • 2 Pages

    Galaxy S4 Case Study

    In March 2013, Samsung launched its new Galaxy S4 series in New York. The launch was the most eagerly awaited smartphone launch of the year after Apple had introduced its latest iPhone the previous year. Samsung and Apple are the world’s two biggest manufacturers of smartphones, a market that is worth over $219 billion. Competition in the segment is very intense thereby making effective marketing a key success factor. Thus Samsung focused on delivering a smartphone targeted at simplifying consumers’ day to day lives by integrating design features which offer consumers flexibility especially those who engage in multi-tasking. Key features of the new phone include shared screens which allow consumers to share each other’s favourite music, files and games. The phone can be integrated into consumers’ home entertainment systems thereby expanding their entertainment options. Besides launching the new Galaxy series, Samsung has aggressively expanded its Samsung shops across the globe in order to maximize its distribution capacity and to get closer to its customer base.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Shanzhai

    • 1504 Words
    • 4 Pages

    Shanzhai

    Shanzhai (“Bandit”) Mobile Phone Companies: The Guerrilla Warfare of Product development and Supply Chain Management. By: John Rediehs, Malini Seelan, Rama Paidi 1 Table of Contents Introduction Page. 2 Case Analysis Page. 2 Suggestion/Implementations Page. 4 Conclusion Page. 5 References Page. 6 2 Introduction Shanzhai (“Bandit Cell Phone”) is shaping the entire thought process of development, marketing, and technology in the largest cell phone market in the world. A market that has long been dominated by the corporate players like Nokia, Samsung, and Sony now face a tenacious domestic threat defined by a grassroots culture spreading within China. Shanzhai companies as they are referred to in this case study have gained a steady market share in the recent years on the big corporate players. By understanding their domestic market and their contract manufacturing history with the big players in the market, Shanzhai companies arose out of the culture to revolutionize the Chinese cell phone market. In this paper we will be analyzing several steps in the Shanzhai manufacturing process and business model. By highlighting several interesting and unique Shanzhai business strategies, we hope to gain the insight to apply these strategies elsewhere in the business world. Case Analysis Shanzhai companies are uniquely Chinese; they are a blended subculture of shameless counterfeiting, ruthless competition and social beliefs. Shanzhai companies tend to bend the rules or flat out ignore them in a pursuit to maximize profit, experimentation, and optimal output. In translation Shanzhai companies operate with surprising efficiency and at extremely low costs. With this ability to cut costs and offer similar products based off the corporate brands at a lower price, the Chinese market was prime for growth. Currently, the Chinese market has over 900 Million mobile phones users with over a billion individuals for market growth. Due to the geographic and socioeconomic situations in…

    • 1504 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Mix for Samsung Galaxy S4
    • 2933 Words
    • 12 Pages

    Marketing Mix for Samsung Galaxy S4

    Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S4” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business…

    • 2933 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Acer Case
    • 1039 Words
    • 5 Pages

    Acer Case

    cer Inc. is a leading marketer of notebook and desktop PCs. The company, which posted sales of $21.3 billion in 2010, also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world,” Acer became Taiwan’s number-one exporter. Stan Shih, the company’s founder, built Acer into one of Taiwan’s most successful companies. Despite Acer’s success, the company had trouble breaking into the American market. In the late 1990s, Shih noted, “In the United States and Europe, we are relatively weak. The local players there are very strong. The problem is that we don’t have good experience in marketing in those regions. It’s a people issue, not a product issue.” Shih discovered that building enterprise brands is easier than building brands in the business-to-consumer market. “Business-to-consumer brands have more value but also face more challenges. People involved in businessto-business are usually rational, but consumers in business-to-consumer are usually emotional in choosing their brands,” he said. In 2000, Shih refocused Acer’s distribution and marketing on the vast, fast-growing China market. He envisioned establishing a solid market base in greater China (mainland China, Taiwan, and Hong Kong) and expanding from there to the rest of the world. “The market in China is very critical for Taiwanese companies to become global companies,” Shih said. “Innovation is not necessarily related to whether you are smart or not. The reality is that if you don’t have a big market it’s not easy to innovate because the return on investment is too low. The potential of China is not just big markets and low-cost labor. Actually, it’s also for highly educated engineers or professionals.” Shih understood the need for Acer to develop a strong brand image in China. “The challenge for this region is really the poor image that is…

    • 1039 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Google - Political and Legal Factors
    • 992 Words
    • 4 Pages

    Google - Political and Legal Factors

    The company also teams up with the government-owned China Mobile to release a range of smartphones running on Google’s mobile Android platform, bringing it into head to head competition with Apple.…

    • 992 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Xiaomi's Case Study: Three Decision Areas Of Operations Management
    • 859 Words
    • 4 Pages

    Xiaomi's Case Study: Three Decision Areas Of Operations Management

    Their product line includes phones, tablets, smart TV's, and wearables. Xiaomi's first product was the MIUI operating system. When they, later on, decided to manufacture smartphones, the company made a conscious choice to continue building & supporting custom MIUI operating system that can be installed in smartphones from other manufacturers. For example, a customer using a Samsung phone can download custom MIUI system and install it on his phone. This lets users experience Xiaomi's products even without buying a Xiaomi smartphone. In doing so, Xiaomi lets potential customers experience, use and even advocate their product even before buying…

    • 859 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Xiao Mi's Marketing Article Analysis
    • 900 Words
    • 4 Pages

    Xiao Mi's Marketing Article Analysis

    Market penetration is one of the stategies according to reports; it looks set to grab hold of more market share from apple against iphone by offering Mi4 at a lower price. (Angelina Kiser, Bloomberg newsweek, 2014) This was of of the deciding factor as majority of the locals are not cash rich and will prefer a cheaper alternative to satisfy their smart phone needs.“Xiao Mi will decide how to make money from its software and Internet services later, possibly involving advertising” (Bloomberg business week. 2012). This also means that xiao mi will be looking to earn from advertisments and a very basic margin to keep the company afloat. “We are not looking to make money or to make Xiao Mi profitable for the next two to three years”(Bloomberg News,…

    • 900 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Samsung S4
    • 574 Words
    • 3 Pages

    Samsung S4

    Samsung Galaxy S4 mobile is a new product introduced in March 2013. I think this product will succeed in the long run in the marketplace. S4 has been already sold 10,000,000 units in 2 months, even break the record of any products in Samsung. We can tell how success of this product. S4 really help Samsung maximize their profits.…

    • 574 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    labor movement
    • 2448 Words
    • 10 Pages

    labor movement

    This paper examines the role of organized labour in India in a structural and historical context. It…

    • 2448 Words
    • 10 Pages
    Good Essays
    Read More

Related Topics