Michal Kosinski

In an article published on Vice, “The Data That Turned the World Upside Down” by Hannes Grasseger and Mikael Krogerus; a psychologist named Michal Kosinski uncovered something that many of us do all too often and are unaware of its implications. Kosinski discovered that the easiest to way to study someone or understand them was through a person’s Facebook likes. This new-found knowledge by Kosinski allowed him to examine millions of people on facebook. According to Kosinski, based on someone’s Facebook activity such as likes and shares he was able to determine one’s race, age, interest and political views. Kosinski’s algorithm later fell in the hand of Strategic Communication Laboratories, who under many different affiliations paved the