Preview

Michelin Growth

Good Essays
Open Document
Open Document
766 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Michelin Growth
Contrast MICHELIN CORPORATE CHANGE SITE

Français

Contact

Search

http://www.michelin.com/corporate/EN/group/strategy/growth-markets http://www.michelin.com/corporate/EN/group/strategy
Home / The Group / Strategy / Our Growth Strategy

OUR GROWTH STRATEGY
MICHELIN WORLDWIDE STRATEGY CORPORATE GOVERNANCE SUSTAINABLE MOBILITY Leveraging our Strengths HISTORY THE MICHELIN MAN GROUP MEDIA GALLERY The changing face of Mobility Supporting new types of Demand Our Growth Strategy

Facebook

Twitter

Improved Competitiveness

"Moving Forward Together"

IMPROVED COMPETITIVENESS

OUR GROWTH STRATEGY
Built on a foundation of growth, competitiveness and commitment, Michelin’s strategic vision is designed to deliver strong, diversified growth by capturing the full value of its products and services in mature markets and expanding more quickly in new markets. As we continue to make our organization more competitive and costeffective, the mutual commitment of the Company and its employees will enable us to successfully move forward together.

EXPLORE OUR TRANSFORMATION PROGRAM

"MOVING FORWARD TOGETHER"

INNOVATION AND DIFFERENTIATION To serve real customer needs, Michelin is focusing on innovation and clearly differentiated products and services. Since inventing the removable tire in 1891, we have regularly kept one step ahead of the market in meeting the emerging expectations of customers and society alike. For more than twenty years, our innovation programs have been designed to deliver sustainable mobility solutions. We are currently the world’s leading manufacturer of fuel-effi cient tires and are spearheading the move towards a product-service system, which consists of selling a service rather than a product. For example, corporate customers can choose to be billed based on the number of kilometers traveled, the number of tonnes transported or the number of landings carried out using tires supplied and maintained by Michelin.

You May Also Find These Documents Helpful

  • Powerful Essays

    Canadian Tire Corporation, Limited is a Canadian corporation that offers goods and services that meet life’s everyday needs. The corporation has an interrelated network business engaged in retailing goods, apparel, petroleum, and the financial and automotive services. The company was founded in 1922 by J. William Billes and Alfred J. Billes in Toronto, Ontario. Today, Canadian Tire Corporation has grown to a diverse network of business with more than 1,200 general merchandise and apparel retail stores and gas bars, as well as a major financial services provider. With more than 58,000 employees, the red triangle becomes one of the nation’s most trusted brands.…

    • 4124 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Meeting stakeholder’s needs: Michelin looks to combine high levels of all stakeholder groupings. The company recognises that its long-term development depends on maintaining a balance between the needs of customers, employees, shareholders and the environment. This involves not only considering the `individual benefit` of a particular stakeholder grouping, but also the `collective benefit` of all the groups. Michelins policy on products and services reflect this approach.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The tire industry is a very competitive industry to be in. It's all about the low that can be provided for the clientele as well as the convenience of a short wait time for a vehicle to be worked on. They rely heavily on the ability to bring in new clients and to wow the…

    • 1705 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Accounting Quiz

    • 1044 Words
    • 7 Pages

    The Hansen Company has 3 product lines of tires - X, Y, and Z with contribution…

    • 1044 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    This analysis focuses on the Bridgestone tire company, specifically it explains how and when the company started, how many employees do they have around the world, which are their main competitors, financial analysis from 2007 to 2012, and it concludes by showing the company’s strength, weaknesses, opportunities and threats.…

    • 5129 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Case study CHOBANI YOGURT

    • 669 Words
    • 2 Pages

    One of the evaluation criteria for Trek is environmental impact showing that they want to know how the vendors and suppliers measure up in “green” technologies and how they are trying to be environmentally friendly. The organizational buying at Trek reflects its future of growing into Eco-buying. The bikes at Trek are becoming “smarter” and “greener” as mentioned on page 171 of the case study. One aspect that appeals to Trek is knowing that the suppliers and vendors had a “ thorough understanding” of the impact of the…

    • 669 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Case Analysis: Tire Rack

    • 1306 Words
    • 6 Pages

    Somebody ought to stock a few of every tire, sell them over the phone, and ship…

    • 1306 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Unit 1 P2 Business

    • 741 Words
    • 3 Pages

    Vision statement: “ To make the company the best on the market so that people all over the world would come to try it”.…

    • 741 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Fireside Tire Company

    • 377 Words
    • 2 Pages

    References: Coyle, J., Langley, J.C., Gibson, B.J., Novack, R.A., and Bardi, E.J. (2008). Supply Chain Management: A logistics perspective. South-Western Publishing. Mason, Ohio…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Spectrum Brands

    • 5168 Words
    • 21 Pages

    Spectrum Brands (SPC) is a global branded consumer products company with seven major product lines including Rayovac consumer batteries, Tetra pet supplies, Remington electric shaving, grooming and personal care products, VARTA portable lighting, Vigoro lawn care, Sta-Green lawn and garden, Repel, Hot Shot, and Spectracide household insect control. After acquiring United Industries from Thomas H. Lee (THL) the Boston based private equity firm in 2005, Rayovac (ROV) changed its name to Spectrum Brands and started trading on the New York Stock Exchange (NYSE) as “SPC”.…

    • 5168 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Michelin

    • 648 Words
    • 2 Pages

    Michelin: interested in securing a sustainable supply of skilled workers to fill as many as 1000 newly-opened jobs in the years to come.…

    • 648 Words
    • 2 Pages
    Better Essays
  • Good Essays

    Goodyear Case

    • 464 Words
    • 2 Pages

    The behavior of consumers is changing; in terms of their tire decision process and points of purchase. We see these changes in channel shares between retailer types.…

    • 464 Words
    • 2 Pages
    Good Essays
  • Best Essays

    For example at InterBulk, the vision of the company is to be the leader within its market, providing long term sustainable growth for its shareholders optimising supplier and knowledge management with focus on people, partners and planet.…

    • 5343 Words
    • 23 Pages
    Best Essays
  • Good Essays

    Aquatred Case

    • 499 Words
    • 2 Pages

    Goodyear should analyze specific types of consumers who would be most likely to purchase the Aquatred tire and push sales heavily towards this market segment. As discovered in the market tests, consumers who purchased Aquatred tires were more likely to have researched information about the tire prior to purchase, drove an imported car, and specifically sought out the Aquatred tire for purchase upon entry into a distribution center. Goodyear should use the knowledge to promote information on the Aquatred to consumers matching the above characteristics. For example, Goodyear should heavily promote and advertise the Aquatred tire due to the fact that the target consumer is research oriented before purchasing. Goodyear could also have a specific concentration on outdoorsy consumers. Consumers that frequently off-road and participate in other rural terrain areas would need a better quality tire with more safety for hazardous weather conditions.…

    • 499 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Goodweek Tires Case Study

    • 2387 Words
    • 10 Pages

    The Goodweek Tires, Inc. is a tire producing company. After extensive research and development (R&D) it has developed a new tire named SuperTread. This tire will be ideal for the wet weather and off road driving in addition to normal highway usage. The research and development department has already incurred a total cost of $10,000,000. It is expected that the SuperTread will stay on the market for a total of four years. Test marketing, costing…

    • 2387 Words
    • 10 Pages
    Powerful Essays