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http://www.michelin.com/corporate/EN/group/strategy/growth-markets http://www.michelin.com/corporate/EN/group/strategy
Home / The Group / Strategy / Our Growth Strategy
OUR GROWTH STRATEGY
MICHELIN WORLDWIDE STRATEGY CORPORATE GOVERNANCE SUSTAINABLE MOBILITY Leveraging our Strengths HISTORY THE MICHELIN MAN GROUP MEDIA GALLERY The changing face of Mobility Supporting new types of Demand Our Growth Strategy
Improved Competitiveness
"Moving Forward Together"
IMPROVED COMPETITIVENESS
OUR GROWTH STRATEGY
Built on a foundation of growth, competitiveness and commitment, Michelin’s strategic vision is designed to deliver strong, diversified growth by capturing the full value of its products and services in mature markets and expanding more quickly in new markets. As we continue to make our organization more competitive and costeffective, the mutual commitment of the Company and its employees will enable us to successfully move forward together.
EXPLORE OUR TRANSFORMATION PROGRAM
"MOVING FORWARD TOGETHER"
INNOVATION AND DIFFERENTIATION To serve real customer needs, Michelin is focusing on innovation and clearly differentiated products and services. Since inventing the removable tire in 1891, we have regularly kept one step ahead of the market in meeting the emerging expectations of customers and society alike. For more than twenty years, our innovation programs have been designed to deliver sustainable mobility solutions. We are currently the world’s leading manufacturer of fuel-effi cient tires and are spearheading the move towards a product-service system, which consists of selling a service rather than a product. For example, corporate customers can choose to be billed based on the number of kilometers traveled, the number of tonnes transported or the number of landings carried out using tires supplied and maintained by Michelin.