It all started in 1893 he smelt the scent of chocolate and decided to sell is carmel factory. He sold it for 1 million dollars to focus 100% on chocolate. In my opinion thats a big risk to make which is a way he is willing to take risk in his candy business. When he changed to chocolate he called his business name Hershey
He got bored with the nickel bars so he decided to try something new. Milk Chocolate, he made milk chocolate candy thats shows he is persistence to move on and make new things, better things. Another example is the ET movie that
used candy.
Peanut Butter cups the famous milk chocolate with creamy peanut butter inside. He used those in the et movie to advertise and sell more chocolate
Those are the reason i think Milton hershey is persistence and willing.lok.