Q1: I have heard you say more than once that CxOs are not interested in “IT.” Can you explain what you mean by that?
The chairman and advisor of Keen Innovations, Peter Keen, clearly answered this question. He claimed that it is extremely important that CxOs are aware of how important is the presence of information systems within their company and the way it can spread and assimilate relationships between the companies processes. He also states that the chief executive officers of companies do not like technology and information systems. In reality, it’s not that they don’t like technology and information systems, it is just that they don’t like to know what is behind these technologies and all the electronic features and mechanisms that they are made of. All they care about is the actual added value that these technologies bring to the business and how this technology increases the performance of the company. Peter Keen brought up the case of Facebook, and states that 300 million users exploit Facebook’s platform without really knowing how it actually works.
According to Peter Keen, the role of CIOs is as important as any other CxO if it