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Scandinavian Journal of Hospitality and Tourism
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Extraordinary Experiences through Storytelling
Lena Mossberg a a

Norwegian School of Management, Oslo, Norway Version of record first published: 26 Nov 2008. To cite this article: Lena Mossberg (2008): Extraordinary Experiences through Storytelling, Scandinavian Journal of Hospitality and Tourism, 8:3, 195-210 To link to this article: http://dx.doi.org/10.1080/15022250802532443

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Scandinavian Journal of Hospitality and Tourism, Vol. 8, No. 3, 195–210, 2008

Extraordinary Experiences through Storytelling
Downloaded by [University of Gothenburg] at 23:40 31 January 2013

LENA MOSSBERG
Norwegian School of Management, Oslo, Norway

ABSTRACT A global trend in the experience

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