Singapore Flyer
Introduction Our group’s choice of attraction is the Singapore Flyer (FIG.1). Endorsed by the Singapore Tourism Board (STB) and opened on 25th April 2008, the Flyer stands at 165m in height and was built at a cost of S$240 million. It is ranked #19 out of 276 attractions in Singapore on TripAdvisor and is one of the attractions that make up the “See Singapore Pass”.
A General Assessment of the Singapore Flyer With reference to Butler’s Tourism Area Cycle of Evolution theory (1980), the Flyer is likely to be at the development stage (third stage) as it has established itself as a well-known paid tourist attraction with sharp planning and strategies designed to attract tourists. Visitor arrivals in 2010 were 30% higher than in 2009, largely due to the Flyer’s $10 million master plan that included the launch of the Singapore Food Trail and the Journey of Dreams interactive gallery[1]. However, it has also faced much criticism for its perceived lack of authenticity and dilution of local culture. For example, the Singapore Food Trail (FIG.2) can be considered a form of constructed authenticity[2] – it has a themed interior design and setting from the past as well as makeshift stalls along the roadside, all of which brings back the nostalgic feel and charm of Singapore in the 1960s. This shows how the Flyer has sought to keep up with “The Tourist” who demands authenticity and associated feelings of nostalgia for the “natural past” (GE2218 Lecture 5, 2013) There are multiple reasons to explain why this attraction was opened. Firstly, the Flyer is one of a few vantage points that offer both locals and tourists a 360o panoramic view of the cityscape. Secondly, it was to be a revenue-generating attraction for the government as 50% of visitors were expected to be tourists with S$94 million in tourism receipts generated in its opening year. Third, as the Flyer is similarly styled to the London Eye (London being an Alpha++ city[3]), opening it could be
A General Assessment of the Singapore Flyer With reference to Butler’s Tourism Area Cycle of Evolution theory (1980), the Flyer is likely to be at the development stage (third stage) as it has established itself as a well-known paid tourist attraction with sharp planning and strategies designed to attract tourists. Visitor arrivals in 2010 were 30% higher than in 2009, largely due to the Flyer’s $10 million master plan that included the launch of the Singapore Food Trail and the Journey of Dreams interactive gallery[1]. However, it has also faced much criticism for its perceived lack of authenticity and dilution of local culture. For example, the Singapore Food Trail (FIG.2) can be considered a form of constructed authenticity[2] – it has a themed interior design and setting from the past as well as makeshift stalls along the roadside, all of which brings back the nostalgic feel and charm of Singapore in the 1960s. This shows how the Flyer has sought to keep up with “The Tourist” who demands authenticity and associated feelings of nostalgia for the “natural past” (GE2218 Lecture 5, 2013) There are multiple reasons to explain why this attraction was opened. Firstly, the Flyer is one of a few vantage points that offer both locals and tourists a 360o panoramic view of the cityscape. Secondly, it was to be a revenue-generating attraction for the government as 50% of visitors were expected to be tourists with S$94 million in tourism receipts generated in its opening year. Third, as the Flyer is similarly styled to the London Eye (London being an Alpha++ city[3]), opening it could be