NATIONAL CAMPAIGNS
National campaigns are primarily used to educate, inform and raise health related issues with the public in order to encourage individuals to reflect upon their behaviour. National campaigns can spread useful information and can direct people towards services where necessary support may be available. They can also spread awareness of certain issues such as the ‘Change for Life Campaign’, which has spread awareness of the increasing problem of obesity, which they are trying to combat. Here are some examples of national campaigns:
A national campaign created for smoking was the Quit Kit Campaign, which was promoted by the NHS. The UK ran a new anti smoking campaign in 2009 which aimed at showing parents how much damage the tobacco habit is doing to their children and how much they worry about their own health because of their tobacco habits. It aimed at supporting young people, and offering help through smoking quit kits. Many quit kits were distributed through the campaign, smoking awareness was widely spread to families and parents and many youngsters were directed to the help they needed; this is the aim of national campaigns.
Another example is the Rethink Mental Illness campaign which aimed at raising awareness of mental illnesses. Mental illness is often referred to as the ‘silent epidemic’, with a lot of people affected by conditions such as depression and anxiety. The metal health foundation runs campaigns related to this issue, for example in 2009, a national campaign was raised for awareness about the impacts of fear and anxiety. Due to its adverse affects on society, mental illnesses are a cause for much ill health.
Another example of a national campaign is the ‘Change4Life’ campaign which aimed at combating the increase of childhood obesity. Obesity is a global problem due to the increase in processed and fatty foods, it is recorded that 30% of children are overweight or obese.