Introduction
I will be writing an in-depth report to evaluate the effectiveness of business information and its communication as the key contributors to the success of the Vodafone organisation, the Building Societies Association (BSA) and McDonald’s restaurants to illustrate my points and draw some type of comparison between the effectiveness of the information used in the three organisations.
Vodafone Organisation
Communication
Vodafone's Business Principles are the foundation for the business to enforce the way in which it communicates with all stakeholder groups. Decisions about mobile phones and the networks to choose are the most important choices from a customers’ perspective. Customers need to be well-informed on a level of communication that is not difficult for them to make sense of. Being a consumer myself, I wish to be aware of charges and tariffs before committing myself to any form of contract and so I require effective communication of information to be able to make the right decision based on personal preference, once properly informed. Therefore, I feel that Vodafone uses the information outlined in its principles to meet consumer needs, ensuring that the information supplied is effectively communicated to the stakeholders concerned, which in turn reduces barriers. Issues of complex language, complicated technical terms or other jargon may be encountered.
Internal Communication
Vodafone uses its communication skills to improve business performance internally via the sharing of relevant business information with its stakeholders - the employees. There are many ways in which they contact one another, a key tool being the intranet, whereby employees are able to gain contact anywhere within the Vodafone organisation.
Business information is effectively shared via the fast and efficient use of this internal system of communication, which I feel contributes to the success of Vodafone. By enabling information to be passed