Mission Statement of princess castle doll house
Market Segmentation:
Geographic variables: The toy stores will be located in Gulshan, Banani and Dhanmondi. This is where most of the high-income group people live.
Demographic variables: The age of our consumers are likely to be from 5 to 13 years old. The toys we manufacture are for high-income group. The gender is for both male and female kids.
Psychographic variables: Our goal is to make our toys seem really cool for the kids. We aim to influence the high society kids. If one of the kid buys our toy, the others will get influenced and also purchase from our store.
Behavioral variables: Fantasy Toy World’s toys are incredibly resilient. The manual given with each toy is very handy. Our salesperson personally shows how the toys are to be operated. All our toys have one-year warranty.
Target Market: Fantasy Toy World’s target market is the high-income group and the high middle-income group people. The toys are made for kids and teens.
External Environment:
Political and legal environment: Government is supporting towards our company because we are the only standardized toy company of our country. Most of the toys that toy stores sell are exported, because of our company the demand for exported toys are likely to be decreased.
Technological Environment: We bring high technological machineries from abroad and developed improved factory operative system.
Socio-cultural Environment: The youth of today is highly influenced by the global image. They are likely to be interested in our toys that meet the international standard.
Global Environment: Our high competitors are the international toy brands such as Barbie and Lego that are pretty popular in Bangladesh.
Economic Environment: In Bangladesh the rich people lives a fulsome lifestyle and can afford to buy their children expensive toys.
Product
1. Princess Castle Doll House- Large dollhouses where little girls can actually go inside and play
Geographic variables: The toy stores will be located in Gulshan, Banani and Dhanmondi. This is where most of the high-income group people live.
Demographic variables: The age of our consumers are likely to be from 5 to 13 years old. The toys we manufacture are for high-income group. The gender is for both male and female kids.
Psychographic variables: Our goal is to make our toys seem really cool for the kids. We aim to influence the high society kids. If one of the kid buys our toy, the others will get influenced and also purchase from our store.
Behavioral variables: Fantasy Toy World’s toys are incredibly resilient. The manual given with each toy is very handy. Our salesperson personally shows how the toys are to be operated. All our toys have one-year warranty.
Target Market: Fantasy Toy World’s target market is the high-income group and the high middle-income group people. The toys are made for kids and teens.
External Environment:
Political and legal environment: Government is supporting towards our company because we are the only standardized toy company of our country. Most of the toys that toy stores sell are exported, because of our company the demand for exported toys are likely to be decreased.
Technological Environment: We bring high technological machineries from abroad and developed improved factory operative system.
Socio-cultural Environment: The youth of today is highly influenced by the global image. They are likely to be interested in our toys that meet the international standard.
Global Environment: Our high competitors are the international toy brands such as Barbie and Lego that are pretty popular in Bangladesh.
Economic Environment: In Bangladesh the rich people lives a fulsome lifestyle and can afford to buy their children expensive toys.
Product
1. Princess Castle Doll House- Large dollhouses where little girls can actually go inside and play