MK351 FINAL EXAM

The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:

1. Explain the importance of the marketing mix.
2. Describe and analyze the marketing management functions.
3. Explain the elements of a marketing plan.
4. Describe the stages of the product life cycle.
5. Explain and analyze the advantages and disadvantages of entering international markets.
6. Explain the impact of e-commerce on the marketing functions.

Your case analysis should demonstrate your ability to analyze alternative growth strategies. You will choose what you consider to be the best strategic alternative for Cerner, and then demonstrate your ability to show how to implement what you believe to be the one best alternative. This case analysis will also demonstrate your ability to synthesize information from the case and from various other sources. Throughout the case analysis you will demonstrate your ability to apply marketing principles, as well as comprehensive understanding of marketing terminology. Lastly, the case analysis should show your knowledge of the marketing management functions and the marketing mix relative to the diverse healthcare services offerings available from Cerner for both businesses and how they may impact consumers in the delivery of healthcare. Your analysis should also follow a Case Analysis Format learned in the MK351 course and write your analysis on the Final Exam Answer Sheet provided

First Question: The first question is to develop a comprehensive case analysis of Cerner Corp.

Many Park University graduates have gone to work for Cerner Corp, a Kansas City based technology firm. Its core business is in the healthcare sector. Listed below is a sample of the Cerner website which illustrates the diverse product and