mkt plan
Turning back the hands of time….
Assignment 1: Part A: Marketing Plan
Your fresh beginning can be found in a glass of water but not just any water…. High quality Ionized Water!
I. EXECUTIVE SUMMARY
HRHJ Better Health Solution, Inc. is a direct sale company that will revolutionize your lifestyle with ionized alkaline water. This ionization or separation process enables the concentrated OH-ions in the alkaline water to help neutralize the acids and remove the harmful toxins from your blood stream. By buffering and removing these acids, you can help slow down your aging process because diseases thrive in acidic environments. Growing concerns about the quality of municipal water have caused many people to use bottled spring water for drinking and cooking. Municipal water in most areas of the country has been shown to contain trace elements of the harmful chemical, “chromium 6” from industrial or agricultural activities. This chemical over many years have seeped into the water table and caused major medical issues. Municipal water may also have bacteria, and the aging pipes in some cities can result in minerals getting into the water that affect the taste. Our company will offer educational and benefit training along with free bottles of alkaline water, ranging from 8.5, 9.0, and 9.5 ph levels in half to one-gallon volumes through our brand "HRHJ9907". HRHJ will carve out a focused niche within this industry, by providing scientific proof that you do not need expensive medicines with all the negative side effects to regain health. Alkaline water has profound long-term effects because it puts the body in an alkaline state and provides a power antioxidant. With the growing concerns in the bottle water billion-dollar industry, this trend will allow HRHJ as a small veteran owned ionized water company faced with strong competition the ability to generate sufficient business to reach and conquer profitability
Assignment 1: Part A: Marketing Plan
Your fresh beginning can be found in a glass of water but not just any water…. High quality Ionized Water!
I. EXECUTIVE SUMMARY
HRHJ Better Health Solution, Inc. is a direct sale company that will revolutionize your lifestyle with ionized alkaline water. This ionization or separation process enables the concentrated OH-ions in the alkaline water to help neutralize the acids and remove the harmful toxins from your blood stream. By buffering and removing these acids, you can help slow down your aging process because diseases thrive in acidic environments. Growing concerns about the quality of municipal water have caused many people to use bottled spring water for drinking and cooking. Municipal water in most areas of the country has been shown to contain trace elements of the harmful chemical, “chromium 6” from industrial or agricultural activities. This chemical over many years have seeped into the water table and caused major medical issues. Municipal water may also have bacteria, and the aging pipes in some cities can result in minerals getting into the water that affect the taste. Our company will offer educational and benefit training along with free bottles of alkaline water, ranging from 8.5, 9.0, and 9.5 ph levels in half to one-gallon volumes through our brand "HRHJ9907". HRHJ will carve out a focused niche within this industry, by providing scientific proof that you do not need expensive medicines with all the negative side effects to regain health. Alkaline water has profound long-term effects because it puts the body in an alkaline state and provides a power antioxidant. With the growing concerns in the bottle water billion-dollar industry, this trend will allow HRHJ as a small veteran owned ionized water company faced with strong competition the ability to generate sufficient business to reach and conquer profitability
References: 1. Iacobucci, D. (2014). MM4: Marketing management (4th ed.). Mason, OH: South-Western Cengage Learning. 2. Tabbush, et al. (2011). MBA primer: Production and operations management 3.0 Instructor-led access code (3rd ed.). Mason, OH: Cengage Learning. (Note: Students are emailed an access code for this product when they purchase new course materials from the Strayer Virtual Bookstore.) 3. Case Pack MKT500: Marketing Management. Ann Arbor, MI: XanEdu. (Note: Students are emailed an access code for this product when they purchase the case pack from the Strayer Virtual Bookstore.) 4. Kosteecka,G (2012) Market King, Insider Secrets to Becoming the king or Queen of your Sales and Marketing Empire@ 2012 DTP 5. http:// water.epalawresgs/ guidance/uploads/2009 6. http:// alkaline.net/resources/water-wisdom/