Mkt Research
Assessment activity 1
1.1 In conducting research on behalf of your organization or for a client organization, what factors could influence the choice of sources used?
The intention of the research and also the types of products and services.
1.2 Why can data and information cross-checks and cross-references be necessary when doing research?
It is important not to rely on a single piece of information if you can avoid it, so also look for corroborating evidence unless the source is absolutely unimpeachable. Use reliable sources or cross-check and find supporting data wherever possible.
Knowing how data was obtained is central to knowing its value. If the information comes from a survey look to find the sample source and size. Assessment activity 2
2.1 Scenario: You have been asked to conduct research on behalf of the organization for which you work. Why is desk research the first research you should undertake?
Their relative low cost, they can be an efficient use of time and they avoid duplicating research that has already been undertaken by others. 2.2 What desk research sources could you use to collect and organize data? Company reports Data from previous research 2.3 Why should your desk research include the collection and analysis of data relative to the organization’s current and past performance?
It will help aid in the development of useful and useable hypotheses, accurately targeting research, designing and developing research tools. There is no point gathering information on the migration patterns of flamingos if the company is in the business of making clothes for the larger male. That is an absurd example, but if there are even subtle diversions between the company mission and your data gathering, you will be off track and have wasted energy and resources. Assessment Activity 3
Describe and explain the reporting formats that you have used or might follow when submitting desk research results.
Normally each
1.1 In conducting research on behalf of your organization or for a client organization, what factors could influence the choice of sources used?
The intention of the research and also the types of products and services.
1.2 Why can data and information cross-checks and cross-references be necessary when doing research?
It is important not to rely on a single piece of information if you can avoid it, so also look for corroborating evidence unless the source is absolutely unimpeachable. Use reliable sources or cross-check and find supporting data wherever possible.
Knowing how data was obtained is central to knowing its value. If the information comes from a survey look to find the sample source and size. Assessment activity 2
2.1 Scenario: You have been asked to conduct research on behalf of the organization for which you work. Why is desk research the first research you should undertake?
Their relative low cost, they can be an efficient use of time and they avoid duplicating research that has already been undertaken by others. 2.2 What desk research sources could you use to collect and organize data? Company reports Data from previous research 2.3 Why should your desk research include the collection and analysis of data relative to the organization’s current and past performance?
It will help aid in the development of useful and useable hypotheses, accurately targeting research, designing and developing research tools. There is no point gathering information on the migration patterns of flamingos if the company is in the business of making clothes for the larger male. That is an absurd example, but if there are even subtle diversions between the company mission and your data gathering, you will be off track and have wasted energy and resources. Assessment Activity 3
Describe and explain the reporting formats that you have used or might follow when submitting desk research results.
Normally each