Mktg101 Individual Assignment
Table of content
1. Introduction 1
2. Objective 1
3. The product details and features 2
Product details 2 Product features 2
4. The target market 2
5. The price 3
6. The distribution model 4
7. The promotional methods 5
8. Conclusion 5
Introduction
Along with increasing of standard of living, people have higher and higher requirement of keeping the environment clean. Lots of cleaning products are invented to help householders retain house clean. A new type product is developed to reduce house cleaners’ work and make toilet continuous sanitary. This report analyzes the market for Harpic Max 43g, which is a toilet bowl rim block product. Harpic is a brand name of a toilet bowl cleaner. The brand is launched in England in the 1920s and now owed by Reckitt Benckiser which is specialized in the manufacture of cleaner products. The brand is available in most area over the world include Africa, the Middle East, Asia, Pacific, Europe, Latin America and Eastern Europe. there are many toilet cleaning products marketed under the brand, such as liquids, tablets, wipes, brush systems, toilet bowl and cistern blocks. Harpic Max 43g is the newest toilet bowl clean product under the brand name. The research report will establish the target market, the product details and features, the price, the distribution model which is the product available in other retail outlets, and the promotional methods that are used to generate interest in the marketplace.
Objective
Several key areas were identified when determining the boundaries of this study. The following describe the specific research objectives:
• To identify detail and features of the product
• To identify the products pricing strategy
• To identify the target market and characteristics that exists in that market
• To identify products transaction distribution model
• To identify promotional methods used in marketplace
The product
1. Introduction 1
2. Objective 1
3. The product details and features 2
Product details 2 Product features 2
4. The target market 2
5. The price 3
6. The distribution model 4
7. The promotional methods 5
8. Conclusion 5
Introduction
Along with increasing of standard of living, people have higher and higher requirement of keeping the environment clean. Lots of cleaning products are invented to help householders retain house clean. A new type product is developed to reduce house cleaners’ work and make toilet continuous sanitary. This report analyzes the market for Harpic Max 43g, which is a toilet bowl rim block product. Harpic is a brand name of a toilet bowl cleaner. The brand is launched in England in the 1920s and now owed by Reckitt Benckiser which is specialized in the manufacture of cleaner products. The brand is available in most area over the world include Africa, the Middle East, Asia, Pacific, Europe, Latin America and Eastern Europe. there are many toilet cleaning products marketed under the brand, such as liquids, tablets, wipes, brush systems, toilet bowl and cistern blocks. Harpic Max 43g is the newest toilet bowl clean product under the brand name. The research report will establish the target market, the product details and features, the price, the distribution model which is the product available in other retail outlets, and the promotional methods that are used to generate interest in the marketplace.
Objective
Several key areas were identified when determining the boundaries of this study. The following describe the specific research objectives:
• To identify detail and features of the product
• To identify the products pricing strategy
• To identify the target market and characteristics that exists in that market
• To identify products transaction distribution model
• To identify promotional methods used in marketplace
The product