Mobile Phone and Lg Electronics
Established in 1958, LG Electronics, Inc. is a global leader and technological innovator of consumer electronics, home appliances, and mobile communications, employing more than 82,000 people in over 110 operations, including 81 subsidiaries around the world. Comprising four business divisions — Mobile Communications, Digital Appliance, Digital Display, and Digital Media — and with global sales of USD 38.5 billion* in 2006, LG Electronics is the world's leading producer of CDMA/GSM handsets, air conditioners, front-loading washing machines, optical storage products, DVD players, flat panel TVs and home theater systems.
LG Electronics' efforts continue to enhance the global presence of the LG brand and maximize profitable growth. In particular, LG Electronics will be focusing on achieving profitable and sustainable growth in the mobile communications and digital display sectors to strengthen its leadership in the IT industry, while at the same time increasing its market share in the home appliance and digital media sectors.
The Vision
LG Electronics is pursuing its 21st century vision of becoming a true global digital leader that can make its customers happy throughout the world by means of its innovative digital products and services.
LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms in the world by 2010.
The Brand
Positioning Statement - LG strives to enhance the customer’s life (and lifestyle) with intelligent features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and self-satisfaction.
Brand Platform - The LG brand comprises four basic elements: values, promise, benefits, and personality.
Growth Strategy
• Fast Growth - Fast growth is the result of strategies designed to expand quickly, while improving the growth rate in terms of monetary value rather than quantity.
LG Electronics' efforts continue to enhance the global presence of the LG brand and maximize profitable growth. In particular, LG Electronics will be focusing on achieving profitable and sustainable growth in the mobile communications and digital display sectors to strengthen its leadership in the IT industry, while at the same time increasing its market share in the home appliance and digital media sectors.
The Vision
LG Electronics is pursuing its 21st century vision of becoming a true global digital leader that can make its customers happy throughout the world by means of its innovative digital products and services.
LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms in the world by 2010.
The Brand
Positioning Statement - LG strives to enhance the customer’s life (and lifestyle) with intelligent features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and self-satisfaction.
Brand Platform - The LG brand comprises four basic elements: values, promise, benefits, and personality.
Growth Strategy
• Fast Growth - Fast growth is the result of strategies designed to expand quickly, while improving the growth rate in terms of monetary value rather than quantity.