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Mobile Phone and Samsung

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Mobile Phone and Samsung
TABLE OF CONTENT Sr. No. | Particular | Page No. | 1. | Introduction of the Company | | | Company profile | | | Current Business Situation of the Company | | | Current Product and Technology of the Company | | | Current Industry | | | | | 2. | Why it was necessary to Employ the Innovation in the Company | | | Innovation in Technology | | | Innovation in Marketing Design | | | | | 3. | Types of Innovation deployed in the Company | | | Challenges in the Deployment of the Innovations | | 4. | Evaluation of business Success | | | | | 5. | Conclusion | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1.Introduction of the company :-
Samsung Mobile is the part of Samsung Electronics. As we know Samsung Electronics is famous worldwide for their electrical products. Mobiles are one of the major products of the Samsung Company. The major part of the revenue is contributed by the Samsung Mobile to the Samsung Electronics. Samsung Mobile is the world’s second largest mobile company after over taking the Nokia and Motorola in the last year. Initially Samsung was started in South korea in Daegu with a small shop and gradually built up in to a massive company. It was started as manufacturing electronics goods for consumers in year 1969 under the supervision of Byung-Chull Lee. He was the chairman of the company. The Samsung Mobile Segment is contributing effectively towards the success of the entire Samsung group.
Brief history, Mission & Vision of Samsung Company:-
As I mentioned above Samsung Electronics was established in year 1969. Initially they were famous for the electronic products like Televisions, Radio’s, Computer components and other electronic devices. Samsung company entered in phone’s business in 1986. Samsung mobile’s first offering was
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