Mock Exam Marketing Research Hva
Marketing Research
Code Onderwijseenheid
:
MR2VH1ES02 - 1
Department
:
IBMS
Date Time Teacher
: : :
December 5, 2008 9.00 - 11.00 Drs. H.A.M. Stumpel
Give a complete and comprehensible solution to each question. Texts should be written in correct English with a pen. Illegible text will be disregarded. Do not ask the invigilator about the problems. If you suspect a problem to be wrong, state what you think is wrong, and give the most likely solution.
Examination Marketing Research MR2VH1ES02 - 1 2nd year IBMS 2008 1
2
As promised in class, the first question is relatively easy. Below some questions. Can you please tell me the level of measurement of the answer categories? Possible answers: Nominal // Ordinal // (Quasi interval) // Interval // Ratio. Please use the word metric only for a dichotomy. 1.1 In what type of dwelling do you presently live? (please choose one) Flat/appartment Farm Single-family-home serviceflat Old people's home other 1.2 Do you rent or do you own your present home? Own Rent 1.3 (for those who own) What would be the value of your house at this moment? Less than € 200.000 Between € 200.000 and € 350.000 Between € 350.000 and € 500.000 Between € 500.000 and € 650.000 More than € 650.000 1.4 When was your home constructed? 1944 or before 1990 - 1994 1945 - 1959 1995 - 2004 1960 - 1974 2005 - 2008 1975 - 1989 1.5 Which of the following do you expect to happen in your household during the next year? (tick all that apply) We are going to move house We are going to live together Birth of a child One of the children is leaving our home retirement 1.6 Do you, or somebody else in the household, use a car? No Yes, one car Yes, two or more cars If there is more than one car, please answer the following questions for the car which is used for the largest amount of kilometers: 1.7 Below some statements on the use of cars. Could you please indicate in what way you agree with each of these statements? Completely
Code Onderwijseenheid
:
MR2VH1ES02 - 1
Department
:
IBMS
Date Time Teacher
: : :
December 5, 2008 9.00 - 11.00 Drs. H.A.M. Stumpel
Give a complete and comprehensible solution to each question. Texts should be written in correct English with a pen. Illegible text will be disregarded. Do not ask the invigilator about the problems. If you suspect a problem to be wrong, state what you think is wrong, and give the most likely solution.
Examination Marketing Research MR2VH1ES02 - 1 2nd year IBMS 2008 1
2
As promised in class, the first question is relatively easy. Below some questions. Can you please tell me the level of measurement of the answer categories? Possible answers: Nominal // Ordinal // (Quasi interval) // Interval // Ratio. Please use the word metric only for a dichotomy. 1.1 In what type of dwelling do you presently live? (please choose one) Flat/appartment Farm Single-family-home serviceflat Old people's home other 1.2 Do you rent or do you own your present home? Own Rent 1.3 (for those who own) What would be the value of your house at this moment? Less than € 200.000 Between € 200.000 and € 350.000 Between € 350.000 and € 500.000 Between € 500.000 and € 650.000 More than € 650.000 1.4 When was your home constructed? 1944 or before 1990 - 1994 1945 - 1959 1995 - 2004 1960 - 1974 2005 - 2008 1975 - 1989 1.5 Which of the following do you expect to happen in your household during the next year? (tick all that apply) We are going to move house We are going to live together Birth of a child One of the children is leaving our home retirement 1.6 Do you, or somebody else in the household, use a car? No Yes, one car Yes, two or more cars If there is more than one car, please answer the following questions for the car which is used for the largest amount of kilometers: 1.7 Below some statements on the use of cars. Could you please indicate in what way you agree with each of these statements? Completely