Monbulk Case Study
Monbulk Public Relations
Business Management Unit 2 Outcome 3 Sac
Task 1 Identify a business
You are to identify and describe a Monbulk business that you would like to undertake a Public
Relations Campaign on.
Murphy’s Mitre 10, located at the head of Main Road in Monbulk, on the far side of the round about, corner of Main and Monbulk-Silvan roads, is an independently owned trade and hardware store, and part of the Mitre 10 franchise.
Murphy’s Mitre 10 is open Monday 8.00 - 5.30, Tuesday 8.00 - 5.30, Wednesday 8.00 - 5.30, Thursday 8.00 - 5.30, Friday 8.00 - 5.30, Saturday 8.00 - 4.00 and Sunday 9.00 - 3.00.
Describing themselves on their website as “an independent timber and hardware store that deals with both retail and trade customers” …show more content…
To do this well you will need to collect as much information about your business as people, including pamphlets, photos, marketing material, logos, advertising material.
Murphy’s Mitre 10 has an image of reliability and honesty, a business that cares about it’s customers and contributes to the local community. Unlike chain store competitors such as Bunnings and Masters, as part of a franchise, Murphy’s Mitre 10 is it’s own store, receiving the benefits of being part of an established brand, as well as the personalised service of an independant store, which can be seen from the outside through the business’s name, incorporating the well known brand of Mitre 10 with the independent ownership of Julie and Paul Murphy.
The Mitre 10 logo used by Murphy’s Mitre 10 has had a similar design since the franchise began in 1959, incorporating one of the most commonly used timber joints, the mitre joint, in the M of the Mitre 10 name, which also was derived from the mitre joint. The current logo includes the slogan “Mighty Helpful Mitre 10” with the modern yellow, blue and white colour scheme used throughout the franchise which still targets the trade public, but has widened that to DIYers and general people, a more welcoming and accessible image than previous …show more content…
The employees communicate with customers informally, treating them as equals and often as friends, and the personalised service offered is one of the major selling points of the store, with employees being told to put the customer above all else, the quality of service being more important than the number of customers
Business Management Unit 2 Outcome 3 Sac
Task 1 Identify a business
You are to identify and describe a Monbulk business that you would like to undertake a Public
Relations Campaign on.
Murphy’s Mitre 10, located at the head of Main Road in Monbulk, on the far side of the round about, corner of Main and Monbulk-Silvan roads, is an independently owned trade and hardware store, and part of the Mitre 10 franchise.
Murphy’s Mitre 10 is open Monday 8.00 - 5.30, Tuesday 8.00 - 5.30, Wednesday 8.00 - 5.30, Thursday 8.00 - 5.30, Friday 8.00 - 5.30, Saturday 8.00 - 4.00 and Sunday 9.00 - 3.00.
Describing themselves on their website as “an independent timber and hardware store that deals with both retail and trade customers” …show more content…
To do this well you will need to collect as much information about your business as people, including pamphlets, photos, marketing material, logos, advertising material.
Murphy’s Mitre 10 has an image of reliability and honesty, a business that cares about it’s customers and contributes to the local community. Unlike chain store competitors such as Bunnings and Masters, as part of a franchise, Murphy’s Mitre 10 is it’s own store, receiving the benefits of being part of an established brand, as well as the personalised service of an independant store, which can be seen from the outside through the business’s name, incorporating the well known brand of Mitre 10 with the independent ownership of Julie and Paul Murphy.
The Mitre 10 logo used by Murphy’s Mitre 10 has had a similar design since the franchise began in 1959, incorporating one of the most commonly used timber joints, the mitre joint, in the M of the Mitre 10 name, which also was derived from the mitre joint. The current logo includes the slogan “Mighty Helpful Mitre 10” with the modern yellow, blue and white colour scheme used throughout the franchise which still targets the trade public, but has widened that to DIYers and general people, a more welcoming and accessible image than previous …show more content…
The employees communicate with customers informally, treating them as equals and often as friends, and the personalised service offered is one of the major selling points of the store, with employees being told to put the customer above all else, the quality of service being more important than the number of customers