For example, some famous actress or actor decide to endorse smoking, next thing you know movies, magazines, and many people start this habit. This habit becomes accepted by society. This society which has spread the McDonalization globally, and these businesses have invested much, so they could never allow any type of DeMcDonaldization. On the other hand, these companies will adapt their business model to better fit their demographic. Those corporations like Starbucks serve a different demographic than McDonalds or Taco Bell, and prices and environment also plays in the customer base. Therefore, these trend setters share the geography, but different customers. One offers quick in and out dinning for a marginal price, and others offer a calm setting to enjoy your expensive coffee. Either way, both styles of business allow for further manipulation to the masses, and an overabundance of
For example, some famous actress or actor decide to endorse smoking, next thing you know movies, magazines, and many people start this habit. This habit becomes accepted by society. This society which has spread the McDonalization globally, and these businesses have invested much, so they could never allow any type of DeMcDonaldization. On the other hand, these companies will adapt their business model to better fit their demographic. Those corporations like Starbucks serve a different demographic than McDonalds or Taco Bell, and prices and environment also plays in the customer base. Therefore, these trend setters share the geography, but different customers. One offers quick in and out dinning for a marginal price, and others offer a calm setting to enjoy your expensive coffee. Either way, both styles of business allow for further manipulation to the masses, and an overabundance of