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Assignment 1: Discuss the difference between Positive vs. Normative Views
How do you assess innovative capabilities in a business/corporation

Assignment 1:
1. Discuss the difference between Positive vs. Normative Views
As the textbook say:
The positive view of strategy is concerned with the firm’s actual strategy and how it comes to be. The normative view, on the other hand, is concerned with what the firm’s strategy should be.
Positive view is actual exist but normative view is opinion based.

2. How do you assess innovative capabilities in a business or corporation. Innovation capabilities can be defined as the comprehensive set of characteristics of an organization that facilitate and support innovation strategies. Innovative capabilities exist at the business unit and corporate (multibusiness) levels. Business unit level audit:
Timing of market entry.
Technological leadership or followership.
Scope of innovativeness.
Rate of innovativeness. Five important categories of variables influence the innovation strategies of a business:
Resources available for innovative activity
Capacity to understand competitors’ strategies and industry evolution with respect to innovation
Capacity to understand technological developments relevant to the business unit.
Structural and cultural context of the business unit affecting internal entrepreneurial behavior.
Strategic management capacity to deal with internal entrepreneurial initiatives. Corporate level audit:
In general, corporate level innovate capabilities can be characterized in terms of:
The scope and rate of development of new products and services and production and delivery systems that are derived from combining innovative capabilities across existing business units.
The scope and rate of new business development based on corporate R&D and technology development efforts.
The timing of entry with respect to the previous two. Five categories of variables are considered for the corporate level audit:

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