In today's complex business climate employees not only want appreciation for their work but also want to be recognized as people and not just workers. In companies today are adopting a variety of programmers to achieve goals together with their employee's satisfaction. These employee incentive programmers are not just limited to sales people but involve all employees to help meet corporate objectives. These employees include everyone in the chain from line workers to office personnel etc. These programmers are framed to employee morale and empower them so that they take more personal responsibility and achieve their self actualization goals. These employee incentive programmers are often conducted as employee training programmers and new employ management systems etc. Maslow's hierarchy of needs concept assumes that lower level needs must be satisfied or at least relatively satisfied before higher level needs become motivator." (Theories of personality, 2002: p497).
Abraham Maslow is a well-known psychologist for his theory on human motivation, specifically the Hierarchy of needs theory, and for his work with monkeys. Maslow's theory can also be defined as "intensity at a task". This means that greater the motivation, the more constant and intense one will performs specific task. The basis behind this theory is the knowledge that all behavior is goal driven, meaning one will