Strategic choice model suggests that managers tend to select strategies based on a specific goal and an individual response to a specific receiver (Shelby, 1991). According to Stacey (2011), strategic choice theory refers to a choice in reality, which relates to nature and human behavior. Managers who apply a strategic choice model to their decision will attain a feasible and realistic solution. Strategic choice theory and rational choice theory are similar. Both theories focus on naturalism and positivism. However, rational choice theory is largely used for political decisions and strategic choice theory is mainly used by business managers. Overall, both theories make assumptions about the limitations in human behavior and agree that human behavior is unpredictable.
Conclusion
In my opinion, strategic choice theory does not focus on the emotional side of human behavior.