Abstract
At the time of the 1996 attempt to summit Mount Everest, Adventure Consultants was a four-year old company that had enjoyed financial success in spite of the death of one of its’ cofounders, Gary Ball. Mountain Madness, founded by Scott Fischer in 1984 was an older, but somewhat less successful, company. In retrospect, the adverse weather conditions, combined with logistical and other issues during the time preceding the ascent, combined to form a very challenging external environment for both teams. Each group possessed strengths and weaknesses and had both opportunities and threats present, but the greatest threat faced by each team member was the possibility of death. Corporate and business level strategies for each company included using strategic spacing of guides during the ascent, the use of technology to aid in the mission, and a defined turnaround time to lessen the chances of being trapped on the mountain after dark. The structure and control systems of each company were focused on their leaders, Hall and Fischer. Due to some poor decisions made during the summit attempt and a lack of delegation by either leader, these systems ultimately failed, leaving the team members in danger. One major recommendation that may have saved lives would be to have adhered to an agreed-upon turnaround time in order to avoid descending from the summit at night.
History, Development, and Growth of Companies Over Time
At the time of the 1996 attempt to summit Mount Everest, Adventure Consultants was a four-year old company that had enjoyed financial success in spite of the death of one of its’ cofounders, Gary Ball. Mountain Madness, founded by Scott Fischer in 1984 was an older, but somewhat less successful, company. Each of the two groups in the case study had at least some team members who had high-altitude mountain climbing experience and had a good reputation in climbing.
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