Mt. Vfx Marketing

Introduction
Alt.vfx is a company that specializes in Visual effects, design, and post production for television commercials and films. The company’s core concept is to bring collaborative approach to the process of filmmaking and advertising. One of their products characteristic is “realistic”. They make an advertisement but it looks like a scene of a movie. For instance, in case of using deer as a character of their commercial, they went to New Zealand to get material of live deer to enable a phototype 3D deer model to be built. They try to make the characters more realistic as much as they can to use the visual effects. Despite the fact that it was established a few years ago, Alt.vfx has received numerous awards for their works. They have
an office in Fortitude Valley, Brisbane and the other office in Darlinghurst, Sydney. When they started their business, there were 6 people including a supervisor and an executive producer. However, there are 30 full-time staffs now in the company. Most of people do not pay attention to the company which made the commercials but products which were created by Alt.vfx are broadcasted in all over Australia. Moreover, they have an international market. On an international level, Alt.vfx is receiving high evaluations as one of the greatest visual effects company in the world. This report will outline the history, challenges, and opportunities for the future of the business.

History
Alt.vfx is a new company which was established in 2011 by VFX supervisor Collin Renshaw and Executive producer Takashi Takada. Only a year later, Alt.vfx received awards. Their turning point was when they made a commercial for Toohey which is famous beer and cider company in Australia. The title of this commercial is "nocturnal immigration". It put Alt.vfx on the world stage and gave an opportunity to take creative awards from all over the world. Some advertisement companies could have become a one-hit wonder but Alt.vfx continues to succeed with several hits. Before this company was established, Mr.Renshaw and Mr.Takada worked their own jobs for four years in CuttingEdge studio. However, they considered what they wanted to do and what the "real" creative industry is. Then, they decided to start their small art company which is named "Alt.vfx" with three other former staff of the same studio in 2011. Although they did not have any tools or even an office space, Alt.vfx gathered their staff and helped to make an advertisement which received dozens of awards including one of the greatest awards called "Canner Lions".

Challenges
The biggest challenges for them were making their products continuously and participating in many contests. Alt.vfx is a new company so they need to produce a lot of products that people can recognize. When they were awarded a prize for their work on “nocturnal immigration”, people thought Alt.vfx was just a one-hit wonder from Brisbane but the company proved to people and themselves that “We were the real deal”. Furthermore, they are not afraid of taking risks. They think that a risk-taking mentality helped them launch their business and it connects to their success. This thinking supports their motivation to make new products. Recently, Alt.vfx took a step in the area of game. They started to make an effort to play an active role in visual effects in new markets.

Marketing
Their marketing is quite simple.
They produce high-quality and high-creativity products for clients. Once they produce high-level products, people will want to work with them. Alt.vfx takes part in many awards all over the world and it gives them opportunities to show their working for companies that do not know about Alt.vfx. Moreover, they do their best to attend local industry functions. It is important to get latest business information for them and useful to make a strategy.

Market opportunities
They have already export the commercials for international markets including the United States, New Zealand, India, Japan and Taiwan. More than 350 commercials have been produced and it was broadcasted by the other countries. They became as a finalist of Create Industries award in the premier of Queensland’s Export Awards in 2014 and took a gold prize in the NXT Stage Hollywood International Awards for visual effects. Then, they got the chance to make advertisements for big names companies such as Pepsi, Toyota and Nissan. Their products attracts the attention of audiences because of high-quality visual effects like be used in the films not only in Australia but also the other countries. Furthermore, their products would be broadcasted more and more in Australia because they gained credibility for high-quality post production for television commercials and films which is used the visual effects. Currently, they moved into the field of game. Game industry has a great
value because there are a lot of devices which can play game such as a smart phone and a laptop. That is why it would create new demand for this company.

Conclusion
This company has passed only 5 years when it was established. However, their results of business exceed their initial expectations. They produce the products not only for well-known companies but also local industries. The qualities of products are high and creative. It is guaranteed by a number of awards not only in local but also in international competitions. Because of it, clients all over the world leave their important roles of making advertisements for customers up to Alt.vfx. Nowadays, their works do not exclusive to post production for television. They try to join the new markets such as area of games which can ride on the strength of their outstanding talents of visual effects.