Multimodal Critical Discourse Analysis
1. Berger says that "Discourse analysis... focuses attention not only on the content of written material but on the style that writers use, the language they use to express themselves, and the strategies they adopt to get their ideas across. The focus, we may say, is on the 'how' not the 'what'" (p. 174). Explain the difference between the "how" and the "what."
Instead of concentrating on the content they concentrate on the style of the content. When reading a review of a movie, we are still reading the what, but how it is conveyed is different. For instance with a movie review, they will focus on parts of the movie that might not be all that important to the main plot, but to that person, that is what they distinguished as important. Another example would be that one person sees a movie with a certain scene that resembles one of a Chinese background. This Chinese background may just look nice to a …show more content…
Machin Mayr gives a good description of Multimodal Critical Discourse Analysis in the large quote on page 181. Put this quote in your own words. How does language become "a means of social construction and domination"?
Language dominates or rules because it is the reality that we embrace and is the only way we can experience reality, so if there are inequalities in language then there are inequalities in real life. So the purpose of discourse is to expose how language maintains these inequalities.
Language can become a means of construction and domination if people are unaware of how they’re being influenced. This is because language constructs the reality that we embrace so if there are inequalities in language there are inequalities in life, which we would discover through discourse. People that are good at constructing their language tend to be politicians because they know what people want to hear. Though politicians can relate to most people, even they convey inequalities through their speeches, which give more of a sense of power to some, and belittle
Instead of concentrating on the content they concentrate on the style of the content. When reading a review of a movie, we are still reading the what, but how it is conveyed is different. For instance with a movie review, they will focus on parts of the movie that might not be all that important to the main plot, but to that person, that is what they distinguished as important. Another example would be that one person sees a movie with a certain scene that resembles one of a Chinese background. This Chinese background may just look nice to a …show more content…
Machin Mayr gives a good description of Multimodal Critical Discourse Analysis in the large quote on page 181. Put this quote in your own words. How does language become "a means of social construction and domination"?
Language dominates or rules because it is the reality that we embrace and is the only way we can experience reality, so if there are inequalities in language then there are inequalities in real life. So the purpose of discourse is to expose how language maintains these inequalities.
Language can become a means of construction and domination if people are unaware of how they’re being influenced. This is because language constructs the reality that we embrace so if there are inequalities in language there are inequalities in life, which we would discover through discourse. People that are good at constructing their language tend to be politicians because they know what people want to hear. Though politicians can relate to most people, even they convey inequalities through their speeches, which give more of a sense of power to some, and belittle