Muscle Snaxs Executive Summary

Muscle Snaxs is in its beginning stage of becoming the largest market competitor of low-calorie protein snacks. Through our innovative design process, we’ve created an extensive line of snacks with high protein content, while also keeping the calories as miniscule as possible. Currently, we’ve designed snacks such as: protein pudding, protein cookie, protein fudge pops, protein muffins, protein lemon squares, protein cheesecake, and protein chips. Through these innovations, we’ve kept the calories within the range of 100-250 calories per serving as well as packed each serving with nearly 20 grams of protein. Indeed, these foods represent what our company stands for, as we strive to improve the consumer's protein intake, while also keeping their
calories in check.

Our executive team consists of solely myself in creation of new products and merchandise, but operate through the support of my associates in creating the Muscle Snax.
I, Zachary McMorrough serve as the president and lead creationist in designing new products and ensuring the company operates smoothly. Furthermore, my associates watch closely to ensure the correct ingredients are added in proportion in order to create a product with consistent nutritional information. My associates also package the products and air seal them to be sold in various stores as well as our website. Thus, Muscle Snaxs operates effortlessly through the cooperation of myself and my
associates.

Our brand’s creation was directed by myself and my pursuit for providing the most optimal and cost efficient protein snacks while keeping the calories low.
The brand name is “Muscle Snax,” signifying exactly what we sell, which is snacks that help people grow muscles through an increased protein intake. Through our operation, we focus our target market on: people trying to diet, bodybuilders, athletes, and people who want a tasty snack in general. We decided on these groups because they are most likely to seek higher protein foods, seek low calorie snacks, or just enjoy tasty food overall. Based on these groups, I designed our products with them in mind in order to create foods that many people enjoy while incorporating protein into the
recipe.

I created our first recipe, the protein pudding, representing a simple recipe that many people can simple open and dig in. The recipe contains eggs whites, whey protein powder, gelatin, and natural and artificial flavorings that whip it into a creamy protein pudding that can be enjoyed in a single serve cup. Other products include: protein cookie, protein fudge pops, protein muffins, protein lemon squares, protein cheesecake, and protein chips, all being derived from whey or egg white protein alongside the other ingredients necessary to make them. Through this production, we plan to market primarily within the United States, beginning here in Winter Park, Florida. Indeed, each sales location will have promoters that will aid in selling the product and creating an appeal for the brand.

As we are just starting, Muscle Snax looks to begin small scale operation with many local convenience stores and supplements stores. Furthermore, we look towards sponsoring various athletes and youtube creators in order to spread appeal of our brand. Additionally, we strive to create new snacks to appeal to the consumer and provide free samples at supplement shops and bodybuilding venues in order to create more demand. Mr. Chairman, I hope you are as excited about the future of Muscle Snax as I am. I believe our brand will take off and deliver quality protein snacks to promote plenty of muscle or dieting gains to the consumer. I look forward to updating you with our company's success in achieving our goal of providing society with an affordable low-calorie protein snack.