Argument & Communication
Assignment 2
According to the article, “Having a ball; what’s working in music”, despite the fear that the music industry is at a loss through increased piracy, it is actually flourishing (Anonymous, 2010, para. 4). The article states “Between 1999 and 2009 concert-ticket sales in America tripled in value, from $1.5 billion to $4.6 billion” (Anonymous, 2010, para. 5) which indicates increased popularity of live concerts over the last decade. Other new avenues of revenue are merchandising, sponsorship, publishing, online streaming etc. Companies such as Bravado are doubling their revenue from selling brand merchandise at concerts as well as retail outlets (Anonymous, 2010, para.8). Senior artists are against punishing illegal file sharers as they believe that file sharing can be used to promote content. Popularity of other avenues such as digital sales and online streaming are quintessential in reducing piracy and thereby benefitting the music industry (Anonymous, 2010, para.19).
In contrast, article “IFPI music report dispels the myths surrounding piracy” cautions struggling days ahead for the music industry stating “Despite digital revenues growing by 1,000% in seven years, the value of the entire recorded music industry has dropped 31%” (Lindvall, 2011, para.1). It argues that increased revenues from live concerts can be attributed to a steep increase in ticket prices and not to the increase in volume of tickets sold (Lindvall, 2011, para.2). Revenue from brand merchandising is limited to renowned artists and cannot be considered for all artists alike (Lindvall, 2011, para.5). Music piracy is detrimental to the growth of new artists as declining sales shrink record companies’ budgets to invest in new artists. iTunes negatively affect the industry by allowing handpicking of tracks and this alone cannot stop piracy as it depends on the perceived social acceptability of piracy (iTunes won 't put an end to piracy, 2012, para.3).
References
Anonymous (2010, October 9). Having a ball; what’s working in music. The Economist, 397 (8703). Retrieved from ABI/Inform Complete & CBCA Reference & Current Events database. iTunes won’t put an end to piracy (2012, July 4). South China Morning Post. Retrieved from Lexis Nexis Academic Research database.Lindvall, H. (2011, January 20). IFPI music report dispels the myths surrounding piracy. The Guardian. Retrieved from http://www.theguardian.com/uk
References: Anonymous (2010, October 9). Having a ball; what’s working in music. The Economist, 397 (8703). Retrieved from ABI/Inform Complete & CBCA Reference & Current Events database. iTunes won’t put an end to piracy (2012, July 4). South China Morning Post. Retrieved from Lexis Nexis Academic Research database.Lindvall, H. (2011, January 20). IFPI music report dispels the myths surrounding piracy. The Guardian. Retrieved from http://www.theguardian.com/uk
You May Also Find These Documents Helpful
-
Global piracy is a problem that the software and music industry are facing nowadays. The industries are claiming that significant losses are suffered in regards to these piracies all over the world. In response to this problem, many companies in the industry are trying to track and uncover the practices of piracy. Many different organizations also work together side by side with these companies in order to fight piracy, some of those organizations are Recording Industry Associations of America (RIAA), and International Federation of the Phonograph Industry (IFPI). The companies also try to ‘estimate’ the lost of sale figures that are growing exponentially over the last few years. The lost of sale figures is the total amount of customer that buys pirated cds which instead are able to buy original copies.…
- 3664 Words
- 15 Pages
Powerful Essays -
Advancements in today's technology have allowed users to access and use computer programs, movies, music and other multimedia for which they have not purchased. Technological advancements are coming along at such a quick pace that the enforcement of copyright laws cannot keep pace. Music piracy exploded in the late 1990's and caused groups such as the Recording Industry Association of America (RIAA) to crack down on companies such as Napster that provided that provided free music downloads. The number of lawsuits against individuals who illegally download music has escalated to the point that people are now switching to legal internet sites that sell music downloads. The ethicality of this issue has touched many people throughout the world…
- 2646 Words
- 11 Pages
Powerful Essays -
The music recording industry is in trouble. For several years now, sales of new and popular music have steadily declined and show no sign of changing. The record companies are quick to blame the growing popularity of the Internet; music is being traded in a digital form online, often anonymously, with the use of file-sharing programs such as Morpheus, KaZaA, and Imesh, to name a few. The RIAA (Recording Industry Association of America) succeeded in disbanding the pioneer Internet file-sharing program, Napster, but is facing confrontation with similar programs that are escaping American copyright laws. While there is an obvious connection between declining popular music sales and increasing file sharing, there is more going on than the RIAA wants to admit. I will show that the recording companies are overpricing their products, and not sufficiently using the Internet as an opportunity to market and sell their products. I shall begin by describing in greater detail the problem that the recording companies are facing, as well as the growing epidemic of online music trading. From there, I will show the correlation between the two and describe the other factors affecting record sales, and how these trends could be turned around to help the industry.…
- 5602 Words
- 23 Pages
Powerful Essays -
Elaine McArdle said, “The music industry is struggling with a full blown crisis”. What could possibly be pushing the music industry into a crisis one might ask, illegally downloading free music. In the essay, Up on Downloading, three Harvard Law School professors are trying to come up with different solutions to this problem that is occurring. Now that our technology has become so advanced, many people are figuring out ways to cheat the system, and when people are not paying for the music they have downloaded, the artist is not getting paid. Artists are not the only one losing money but everyone involved producing the music is losing money as well. There is also less and less people going out and buying CD’s. I could probably not even remember the last time I purchased a CD. So how are the artists and producers suppose to make money when we are stealing from them? Zittrain, Nesson, and Fisher believe they could possibly have the solution to save the music industry.…
- 312 Words
- 2 Pages
Satisfactory Essays -
Our world is changing at an exponential pace with new technology. The pop music industry of today has had to adjust to the shift from CDs to digital music files. Of all media, music is the most easily pirated and record companies have had to find ways to entice people to buy music legally again to support the artists and producers who make these songs.…
- 597 Words
- 3 Pages
Satisfactory Essays -
An example of when the music industry declined in record sales was during the great depression when free radio broadcast was introduced. (Taintor, “Chronology: Technology”) Last year, there was a 9% decline in album sales (e.g. CD’s) ,a 12% decline in downloads, but a whopping 54% increase in revenue for streaming services. (Hari, “Can the Music”)The music industry is a 7 billion dollar industry where streaming services has changed the way artists make a living. (Cash, “Can the Music”) A streaming service is subscription based and every time the song of an artist is listened to, the artist is paid less than half a dollar because its divided between the record company, songwriters, publishers, and performers. An example of how an artist is making money in the streaming service world is given by Hari Srinivasan when he interviews Rosanne Cash, daughter of the famous Johnny Cash, and she says that for an 18 month period she had 600,000 streams and she was paid $104. (Cash and Srinivasan, “Can the Music” ) Another example is that Aloe Blacc, a famous artist, wrote that it takes about one million songs played on Pandora, a popular streaming service, for a songwriter to earn just $90. These examples show that artists are making pennies from their songs. Because of this, artists are depending on big tours for big pay other artists of course don’t mind and just want to play the songs. (Knopper, “The New Economics”). This…
- 571 Words
- 3 Pages
Good Essays -
Stephen, Andrew. "Perfect for Music Lovers – Or Thieves." New Statesman. September 4, 2000. Expanded Academic Index. February 24, 2001.…
- 1159 Words
- 5 Pages
Better Essays -
A song is not all for the consumer to listen to but, also for the artist to get a living off of. The smallest push of sales can either put an artist at the top or bottom of the spectrum. With that extra push small upcoming artist could make it, but that chance has been completely shattered from piracy. Nelson writes on the topic, “the less documented damage extends far beyond the ‘red carpet’, to emerging artists, especially those who are on the verge of making it”. The negative effects of copyright not only affects artists and the music industry; it paves the way to new crimes on a much larger scale. With copyright laws being broken every day with illegal downloads, theft is becoming all too common place. As long as someone can hide behind a computer screen you can download not only illegal music, but can similarly steal someone’s identity. This has lead to a ripple affect of crimes such as Catfishing, hacking, and stalking. With the advent of new technology greater security is necessary for internet theft, even as simply discontinuing illegal download…
- 533 Words
- 3 Pages
Good Essays -
People listen to music for a variety of reasons. Some listen to music to relax in which it serves as a sort of escape from everyday life, some because they are a fan and follow a certain artist, and others because they can relate the lyrics to their own personal experiences. Whichever the case may be, music has and continues to serve an important role in people’s lives.…
- 2172 Words
- 9 Pages
Powerful Essays -
* “Some artists get good word of mouth when their music is traded.” (File Sharing: A Debate)…
- 615 Words
- 3 Pages
Good Essays -
Ian, Janis. "Online Music Sharing May Benefit Artists." Internet Piracy. Ed. James D. Torr. San Diego: Greenhaven Press, 2005. At Issue. Rpt. from "The Internet Debacle—an Alternative View." www.janisian.com. Gale Opposing Viewpoints In Context. Web. 20 Mar. 2012.…
- 1553 Words
- 7 Pages
Best Essays -
As a global company with high interest in both the music and film industries, it is essential that Disney deal with media piracy effectively. With Internet access increasing globally, piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem, it is necessary to comprehend the history and evolution of piracy, its impacts on music and film industries, and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations.…
- 3439 Words
- 14 Pages
Powerful Essays -
An aspect of the industry that I think is most evident today is being able to play your favorite types of music through the Internet without a cost. Most people today use sites like YouTube and Pandora to listen to a specific artist or genre of music with no fee. My question is: how does an artist and record label make money from no sale of their music? On one hand, however, the publicity as an artist and the label behind the artist is a huge gain through these websites. For example, an artist like Justin Bieber, who has almost 440 million views in total on the videos he posts on his YouTube site, would not hesitate to say that the use of Internet broadcast made him the teen idol that he is today. On the other hand, there is no doubt that these music labels would need to monitor the copyrighted media in some way that the major companies could make revenue. If I was not shuffling my music on my IPod, I used to listen to my music through YouTube with no commercial interruption. Sadly, with the development of Vevo, a video hosting service that does not take an ownership stake on the copyright but makes revenue through advertisements, my music felt like it was always closely monitored under one company distributing the media. It was like television all over again where there would always be an advertisement before you could get to the good stuff. Ultimately, I understand now that the music companies need to sell their limited copyrights to companies like Vevo and Pandora in order to maximize publicity by appealing to the consumers’…
- 280 Words
- 2 Pages
Satisfactory Essays -
Since the beginning of time, our human nature drives us to find beauty. Finding this beauty can come about several different ways whether it come from the arts, physical, or spiritual beauty. Then man began to create music and in order to seek out this loveliness. Over the centuries the production of music has grown and advanced in various ways. By generating different several different products and jobs, our economy would dramatically change without the revenue of music. The music industry encompasses many ways to generate revenue through different types of employment, various ways of selling music, and investing in the future market.…
- 2918 Words
- 12 Pages
Powerful Essays -
The Filipinos dedication and love to music started during pre-Hispanic period. Early Filipinos love to express themselves through ethnic musical instruments. These early settlers played diversity of musical instruments which includes flutes, nose flutes, gong and guitar to play appropriate songs in commemoration of courtship, marriage, and harvest.…
- 6555 Words
- 27 Pages
Powerful Essays