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Music Video
Journal #2 – Music Videos
I watched my hour long of videos on daily motion. I watched music videos by August Alsina and Beyonce’s self-titled album Beyonce. August Alsina is a 21year old singer born and bred from the streets of New Orleans, Louisiana enters into the music industry two years ago. For those who don’t know who Beyonce is she is an American recording artist and actress. Born and raised in Houston, Texas. She performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B group Destiny’s Child.
Both being in the music industry have different target audiences. August Alsina audience is anyone who would relate to his music. In his music he talks about the death of his brother, reflects on his past life of hustling on the streets, being homeless, his father’s drug/alcohol addiction, going through hell and back to his success in the music industry. He doesn’t really have a set target audience while Beyonce on the other hand has more of an indentified target audience. Her audience tends to me females around the ages of 14-30.
I watched about twelve videos in total by two artists in the hour time span. The first five videos I watched were by August Alsina called “Make It Home”, “Don’t forget About Me”, “Downtown”, “Ghetto” and “Hell On Earth”. 1) “Make It Home” is about his story of struggle, hustle, and survival. August Alsina reflects on his past life of hustling on the streets in his music video for “Make It Home”. He points out the flaws that have molded who he is today. The music video features a sequence of events happening backward, as August Alsina's house gets raided by the police. He leads them on a foot chase, but ends up wearing handcuffs by the end of the race. "I broke a couple rules, didn't graduate from school cause I was busy hustling, man, I thought that shit was cool," August sings on the record. 2) “Don’t Forget About Me” August gives us a reminder of what all of his

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