My Business Ia Hl
Business and Management HL Internal Assessment
Research question:
What marketing strategy will help achieve the company its target of a 30% increase in net profit?
Author: Davin Mercado
Word count:1870
Executive summary
Research proposal
Candidate number
School
School number
Table of Contents Content | page | Research proposal | 3-5 | Executive summary | 6 | Introduction | 7 | Research question | 8 | Methodology | 8 | Main Findings | 9 | 1. Reasons for reduced net profits | 10 | 2. INTAQ’s current marketing mix | 11 | Analysis and Discussion | 12 | 1. SWOT analysis | 12 | 2. Financial ratio analysis | 13-14 | 3. Analysis of INTAQ’s product line | 15-16 | 4. Analysis of INTAQ’s growth opportunities | 16-17 | Conclusion/Recommendation | 18 | Recommended promotion mix | 19 |
Research proposal
Background
INTAQ (Integrated Aquaculture Specialist, Inc.) opened a new division in 2008. This division is into seafood distribution in the Philippines. The company sources its products from its sister company which is into seafood processing/ export and also imports from other countries.
IN 2011, Management mandated the marketing department a 30% increase in sales.
Research question: What marketing strategy will help achieve the company its target of a 30% increase in net profit?
Rationale: INTAQ is a family run business created by my grandfather. This study was made to help the business of my family. Since there is also a possibility of me taking over the family business, learning about the company would be beneficial to me. As profit is key all firm’s survival, it is clear why INTAQ would want to increase sales and thus overall increasing profits. INTAQ also has plans of expanding in the near future, thus the profits would act as capital for the expansion.
Theoretical Framework:
Areas of the Syllabus: * UNIT 1: Business Organization and Environment
1.6 Organizational planning tools- This topic was used to help in
Research question:
What marketing strategy will help achieve the company its target of a 30% increase in net profit?
Author: Davin Mercado
Word count:1870
Executive summary
Research proposal
Candidate number
School
School number
Table of Contents Content | page | Research proposal | 3-5 | Executive summary | 6 | Introduction | 7 | Research question | 8 | Methodology | 8 | Main Findings | 9 | 1. Reasons for reduced net profits | 10 | 2. INTAQ’s current marketing mix | 11 | Analysis and Discussion | 12 | 1. SWOT analysis | 12 | 2. Financial ratio analysis | 13-14 | 3. Analysis of INTAQ’s product line | 15-16 | 4. Analysis of INTAQ’s growth opportunities | 16-17 | Conclusion/Recommendation | 18 | Recommended promotion mix | 19 |
Research proposal
Background
INTAQ (Integrated Aquaculture Specialist, Inc.) opened a new division in 2008. This division is into seafood distribution in the Philippines. The company sources its products from its sister company which is into seafood processing/ export and also imports from other countries.
IN 2011, Management mandated the marketing department a 30% increase in sales.
Research question: What marketing strategy will help achieve the company its target of a 30% increase in net profit?
Rationale: INTAQ is a family run business created by my grandfather. This study was made to help the business of my family. Since there is also a possibility of me taking over the family business, learning about the company would be beneficial to me. As profit is key all firm’s survival, it is clear why INTAQ would want to increase sales and thus overall increasing profits. INTAQ also has plans of expanding in the near future, thus the profits would act as capital for the expansion.
Theoretical Framework:
Areas of the Syllabus: * UNIT 1: Business Organization and Environment
1.6 Organizational planning tools- This topic was used to help in