1. is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee's customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers?
Mystic Monk Coffee business’s strategy is a money-maker. There is no doubt that the coffee industry is a booming industry. According to the National Coffee Association, about 83% of U.S. adults drink coffee in one form or another. Therefore, the coffee business has very high potential to generate profit. There is no risk of loss. Over 150 million people in the US alone consume coffee
Mystic Monk Coffee’s net profit could be even higher since the Mystic Monk Coffee makes quality products.
Mystic Monk Coffee business model elaborate ways on how the company will generate profit and expand sales to Churches and local Coffee shops. Mystic Monk Coffee’s business model includes the plan of increasing quality coffee production by buying a new coffee roaster which will raise production from about 540 to 780 pounds a day and also putting up wholesale sales to churches and local coffee shops. Mystic Monk Coffee is a product with a successful customer value proposition. The company’s coffee is produced using high-quality fair trade Arabica beans. Organic Arabic beans offer a variety of flavors.
The company’s business web site also offers free shipping to consumers if they purchase 3 bags or more of Mystic Monk Coffee. This is an excellent strategy because it attracts the customers to buy more and save money on shipping fees
The Company’s Profit formula or revenue model illustrates the ability of the company or business to create value for itself. With Mystic Monk Coffee’s strategy, the company plans to generate more profit by increasing the production of coffee.. With the purchase of a new roaster, they will up Coffee production by almost 240 pounds a day, there by generating more profit.