Mystic Monk Coffee Case Study 1
Mystic Monk Coffee Case Study 1
Executive Summary:
Father Daniel Mary’s dream was to create a new Mount Carmel in the Rocky Mountains. His first step of action was to change his 13 monk monastery into a a 30 monk, 500-acre monastery. This new location would hold 30 monks, a Gothic church, a covent for Carmelite nuns, a retreat center for lay visitors. This space would allow him to increase the number of monks to 30. The vision for Mystic Monk Coffee is to make Father Daniel Mary’s vision a reality by selling more coffee. The Carmelite Monks of Wyoming have the same mission as Father Daniel Mary to purchase $8.9 million ranch near Irma Lake. Their key problem is limited resources and funds.
Introduction:
Who: Father Daniel Mary
What: They want to purchase land to expand their monastery
Where: Wyoming
Problem Identification/Analysis:
The company has yielded a sustainable competitive advantage
Besides increasing coffee production, Father Daniel does not have specific target objectives set.
Need to expand business to reach fundraising goals
Do not have the means to produce large quantity of coffee to expand sales.
Alternatives:
Purchase a new coffee maker in order to produce larger quantities to sell larger quantities $250,000s
Use the $250,000 donated money to purchase the desired $35,000 coffee maker.
Recommendations:
The company needs to do a SWOT analysis and expand their marketing.
Use the donated money to purchase a new coffee roaster
Get part time help during prayer
Executive Summary:
Father Daniel Mary’s dream was to create a new Mount Carmel in the Rocky Mountains. His first step of action was to change his 13 monk monastery into a a 30 monk, 500-acre monastery. This new location would hold 30 monks, a Gothic church, a covent for Carmelite nuns, a retreat center for lay visitors. This space would allow him to increase the number of monks to 30. The vision for Mystic Monk Coffee is to make Father Daniel Mary’s vision a reality by selling more coffee. The Carmelite Monks of Wyoming have the same mission as Father Daniel Mary to purchase $8.9 million ranch near Irma Lake. Their key problem is limited resources and funds.
Introduction:
Who: Father Daniel Mary
What: They want to purchase land to expand their monastery
Where: Wyoming
Problem Identification/Analysis:
The company has yielded a sustainable competitive advantage
Besides increasing coffee production, Father Daniel does not have specific target objectives set.
Need to expand business to reach fundraising goals
Do not have the means to produce large quantity of coffee to expand sales.
Alternatives:
Purchase a new coffee maker in order to produce larger quantities to sell larger quantities $250,000s
Use the $250,000 donated money to purchase the desired $35,000 coffee maker.
Recommendations:
The company needs to do a SWOT analysis and expand their marketing.
Use the donated money to purchase a new coffee roaster
Get part time help during prayer