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Mythological Companies: Gillette Venus

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Mythological Companies: Gillette Venus
Carlie HackmannMythological Companies

Gillette Venus

How you ever noticed how many Mythological places or figures are used in the names or logos of companies today? Although many people don't believe in the Greek and Roman gods, they are very famous, or sometimes infamous, because of their fascinating stories. Many business owners use mythological figures to help portray their company's product or service. Gillette Venus, for example, bases their name off of the Roman goddess Venus, also known as the Greek god Aphrodite.
The Roman goddess Venus is the goddess of love and beauty. She's known to have come from the sea, but is the daughter of Jupiter and Dione. Venus was by far the most beautiful of all of the gods, so it's said that Jupiter married her off to Vulcan, the lame and ugly smith god. Vulcan used his skills to make her lavish gifts, that only made her more irresistible to the other gods. Her attributes were said to be the dove, the swan, the pomegranate and the lime tree. With her comes beauty and love, and without her there is no happiness or good things. In Homer's Iliad, Venus (Aphrodite) is portrayed as a meek and docile god, but in later poems she's shown as a force to be reckoned with, with her powerful persuasion over men. Venus usually got what she wanted through the power of her beauty, love, and seduction. In Greek mythology, Aphrodite is known as a central figure in the Trojan war. The story begins with the competition between Aphrodite, Hera, and Athena, over a golden apple. (the fruit of temptation) The golden apple was supposed to be given to the fairest of the gods, and since Zeus couldn't choose between the three goddess, he gave the responsibility to the Trojan Prince Paris. While Hera and Athena bribed the prince with power and glory, Aphrodite offered him the love of the most beautiful woman in the world, Helen of Sparta. The deal caused Aphrodite to be reigned the fairest, but it also was the cause of the Trojan war.
Gillette

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