Alderman is also very successful in describing her solution; she does a terrific job of enhancing the power of her proposal through striking visual texts. Each element in her solution is emphasized with capitalized, bold headings such as “FACE THE FACTS.” Within these categories are her recommendations to all parents. She speaks directly to them and her goal is to inform them of new information about what they can do to keep their family healthy and avoid childhood obesity. Using the visual technique, Alderman creates a sense of trustworthiness, which appeals to her audience to do what is
Alderman is also very successful in describing her solution; she does a terrific job of enhancing the power of her proposal through striking visual texts. Each element in her solution is emphasized with capitalized, bold headings such as “FACE THE FACTS.” Within these categories are her recommendations to all parents. She speaks directly to them and her goal is to inform them of new information about what they can do to keep their family healthy and avoid childhood obesity. Using the visual technique, Alderman creates a sense of trustworthiness, which appeals to her audience to do what is