New Advertising Tools and Their Advantages

ISL 353E
Marketing
CRN: 11208
New Advertising Tools

Group 2 Members:
070100008 / İrem Yılmaz
070100015 / Tuğba Aydoğan
070100024 / Saruca Çolakoğlu
070100026 / Mücahit Keskin
070100032 / Umut Gül

THE CONTENT
I. Introduction…………………………………………………………………1
II. New Advertising Tools………………………………………………….2
a. Social Media………………………………………………………………………………………2
b. 3D Advertisement.…………………………………………………………………………….3
c. Online Advertisement……………………………………………………………………….4
d. Online Advertisement Tools………………………………………………………………4
e. E-mail Advertisement………………………………………………………………………..5
f. Billboards…………………………………………………………………………………………..5
g. QR Codes…………………………………………………………………………………………..6
h. Product Placement…………………………………………………………………………….7
III. Company Research……………………………………………………….7
a. Yörsan……………………………………………………………………………………………….7
b. Coca-Cola…………………………………………………………………………………………..9
c. Moova……………………………………………………………………………………………..12
d. Ülker International…………………………………………………………………………..15
e. TAB Gıda………………………………………………………………………………………….19
IV. Conclusion………………………………………………………………….
V. Appendix 1: Questions (English)………………………..…………
VI. Appendix 2: Questions (Turkish)………………………..…………
VII. Appendix 3: Contact Informations of Companies…………
VIII. References………………………………………………………………….

I. Introduction
Technology is carrying new advertising tools a step forward from traditional advertising tools. With the improvements in technology and telecommunication, new advertising tools become the most effective way to find and reach target consumers. Brands become more interactive and transparent.
Like any tool, new advertising tools have advantages and disadvantages as well. If the intended advertising tool is used correctly, it lowers investments and responds investments with quick increase in sales. Customization and advertisement-tailoring are another trend in today’s society, therefore making new advertising tools more personal for target customers has great effect on sales.

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