New Belgium Brewing
1. What environmental issues does the new belgium brewing company work to address? How does NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot water used for boiling barley and hops in the production process to start the next brew. The steam is redirected to heat the floor tiles and de-ice the loading docks in cold weather. NBB also purchased an energy efficient brew kettle that conserves energy more than standard kettles. NBB also use sun tubes which provide natural daytime lighting throughout the brew house all year long. NBB use complex system to capture its waste water and extract methane from it.
I think Jeff and Kim have strong belief. They love nature that’s why they go to Rocky Mountain national park to think about their business. So they decide their core values and beliefs to try to protect environment.
2. Do you agree that new Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not?
Yes, I think NBB’s focus on social responsibility is a key competitive advantage. Because only one small detail things make big difference in image. In USA, there is a lot of Beer Company. Their appearance like design and taste are all different. Everyone has different preference, so taste or design can’t be a big competitive advantage. Therefore, in this situation social responsibility activities can be a key competitive advantage. For example, if man watched or heard NBB’s social responsibility activities, he remembers NBB as good company. After that, when he go to convenient store to buy beer and see NBB’s product, the probability to buy NBB is higher than
NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot water used for boiling barley and hops in the production process to start the next brew. The steam is redirected to heat the floor tiles and de-ice the loading docks in cold weather. NBB also purchased an energy efficient brew kettle that conserves energy more than standard kettles. NBB also use sun tubes which provide natural daytime lighting throughout the brew house all year long. NBB use complex system to capture its waste water and extract methane from it.
I think Jeff and Kim have strong belief. They love nature that’s why they go to Rocky Mountain national park to think about their business. So they decide their core values and beliefs to try to protect environment.
2. Do you agree that new Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not?
Yes, I think NBB’s focus on social responsibility is a key competitive advantage. Because only one small detail things make big difference in image. In USA, there is a lot of Beer Company. Their appearance like design and taste are all different. Everyone has different preference, so taste or design can’t be a big competitive advantage. Therefore, in this situation social responsibility activities can be a key competitive advantage. For example, if man watched or heard NBB’s social responsibility activities, he remembers NBB as good company. After that, when he go to convenient store to buy beer and see NBB’s product, the probability to buy NBB is higher than