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http://www.squidoo.com/netflix-vs-hulu-review for strength n weakmess http://articles.businessinsider.com/2012-02-21/entertainment/31081971_1_xfinity-tv-app-comcast-subscribers-hulu http://online.wsj.com/article/SB10001424052970204909104577237321153043092.html http://mashable.com/2012/02/21/comcast-streampix/ http://infospace.ischool.syr.edu/2013/01/07/2013-netflix-vs-hulu-plus/ http://huluvsnetflix.org/hulu-plus-vs-vudu.html IMP technology http://www.technologyreview.com/article/416843/netflix/ https://docs.google.com/viewer?a=v&q=cache:5KCoiszDYlMJ:ohdeer.wikispaces.com/file/view/Netflix%2B-%2BAnielyn.doc+&hl=en&gl=us&pid=bl&srcid=ADGEESgV8VCp4mPjPKhg49zWupyQV9cpWDNsNI6LgQEJoj1t83LNZRWNJF1dgBf_CdWMrg75PEydPYqJawzJn95r6qYR-b9Hmats7YSiX6lwPWKQrkKHM7ZgLbeOAp7k6MvXU40Y5Z7p&sig=AHIEtbQRA4AmcUkHnLGE66BhLaon2NLmbg Executive Summary
VODISNOWHERE. What do you see from the block of letters? Is it “VOD IS NOWHERE” or “VOD IS NOW HERE”? You are right if you guess the former and latter. That depicts the fast pace of technological development. VOD, which refers to Video-on-Demand, is the recent video streaming technology where pay-per-view programming merges with Internet downloading. Netflix, an online subscription-based DVD rental company, entered the video industry with disruptive technology of offering online video rental while the incumbent competitors like Blockbuster were offering retail rentals. The incumbent competitors eventually followed Netflix’s direction when their core competencies were sabotaged by Netflix’s strategy. Moreover, Netflix was a technological leader that invested in new technologies like VOD.

In this case study, we would be using SWOT method to analyze on Netflix Case. Discussing on its strengths and weaknesses, in particular to its survival in the hyper competition of video industry where there are dynamic and complex uncertainties and competitive advantages are not sustainable and also Netflix’s surrounding opportunities and
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