Class: FB5A
SWOT analysis for Cyclermate Company
Strengths:
1. The company’s main strength is its valuable customers.
2. The company has very good knowledge of making the cycles.
3. The company has abundant space for increased productivity.
4. They have a very deep customer base.
5. The Dais friend that is William, is ready to invest their redundancy money into the business, this is showing that the company has a strong prospect of growth.
6. Cyclermate could use marketing as an absolutely necessary tool for making it popular and known among the public. Publishing more and more advertisements in both newspapers and magazines so that individuals know about the products of the Cyclermate and this could only happen if the company has sufficient funds.
7. Decline in sale, decline in profits
8. Producing
9. Structure of factory
10. Direct channels of sale:
Cyclermate has direct channels of sales with the direct sales and direct shops; hence intermediary’s cost is largely eliminated. Reducing the cost of manufacturing could unquestionably help Cyclermate achieve a huge share of the market. As direct channels are in direct contact with the providers, thus, it could help in increasing in quantity or value of the sales and it provides a good opportunity to the providers to empathize the clients and could make required changes are per the requirement of the customers.
Weaknesses:
1. The company has made use of untrained workers. These untrained workers are not given the proper training after their employment.
2. The company is not displaying it full range of products at their outlet in Wales.
3. The Job descriptions for the workers are not there. This is becoming a problem, as efficiency is not achieved due to it
4. Extra cost was incurred in the form of buying large production site.
5. Accidents are incurring in the company, which is a sign of poor work place safety. This can result in serious penalty for the company.
6. The complaints of the