Nike-High End Shoe Market Survey in Bangladesh.Doc
This report was collected from : bijoynsu@gmail.com
01. INTRODUCTION
1.1 Consumer Behavior
The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.
Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality & maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product.
1.2 Origin of Report
The report has been prepared for Mr. Junaid Khan, faculty at School of Business in North South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing.
1.3 Limitations
We had faced many obstacles whilst carrying out the survey. Some of the limitations faced were as
(a). The survey sample was 50 persons, which was a negligible amount to obtain accurate answer.
(b). People were not eager to disclose their true income.
(c). The survey was carried out in a posh area of Dhaka city i.e. – in Banani, thus leaving a huge number of respondents outside the survey.
(d). Some people didn’t read the questionnaire carefully and they gave results which may not reflect their true opinion.
02. RESEARCH STRUCTURE
2.1 Methodology
In preparing this report we have used both qualitative & quantitative method.
(a). Primary Data We collected primary
01. INTRODUCTION
1.1 Consumer Behavior
The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.
Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality & maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product.
1.2 Origin of Report
The report has been prepared for Mr. Junaid Khan, faculty at School of Business in North South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing.
1.3 Limitations
We had faced many obstacles whilst carrying out the survey. Some of the limitations faced were as
(a). The survey sample was 50 persons, which was a negligible amount to obtain accurate answer.
(b). People were not eager to disclose their true income.
(c). The survey was carried out in a posh area of Dhaka city i.e. – in Banani, thus leaving a huge number of respondents outside the survey.
(d). Some people didn’t read the questionnaire carefully and they gave results which may not reflect their true opinion.
02. RESEARCH STRUCTURE
2.1 Methodology
In preparing this report we have used both qualitative & quantitative method.
(a). Primary Data We collected primary
Bibliography: (i). www.nike.com (ii). Consumer Behavior, LEON, G. SCHIFFMAN AND LESLIE LAZAR, 8th Ed, Pearson Education, Singapore.