Nike, Inc.:Cost of Capital
Nike, Inc.: Cost of Capital
Case 15
Financial Administration
FINC 5713-180
Team 1
Fall 2013.
October 8, 2013.
Introduction
Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm, is considering to buy some shares from Nike, inc even if it’s share price had declined from the beginning of the year, for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline in the stock market over the last 18 months. Kimi therefore surveyed the results of Nike’s fiscal-year 2001which had been revealed a week earlier.
Issues that caused a decline in market sales as revealed by the management of Nike
1. Revenues since 1997 had stopped growing but remained around $9.0 billion.
2. The net income had fallen from $800m to $580m a decline of $220 million.
3. Nike’s market share in the U.S. athletic shoe industry had fallen from 48 percent in 1997 to 42 percent in 2000 (6% decline)
4. The issue of Supply-chain and strong dollar exchange rate also affected the revenue negatively.
Nike’s Strategic plan to address the above issues
1. Increase revenues by developing more athletic-shoe products in the mid-priced range.
2. Push its apparel line which had performed tremendously well.
3. Exert more expense control on the cost side.
4. Nike’s executives expressed their interest to continue with the long-term revenue growth target of 8 to 10 percent and earnings-growth targets of above 15 percent.
Although the management presented its plan to improve on its performance, there were mixed reactions from the third party analysts. Kimi Ford was also not satisfied with the Nike’s analysis therefore she decided that it was necessary to develop her own discounted-cash-flow forecast. She found that Nike was overvalued at the discounted rate of 12% at its current share price of $42.09. She also did a quick sensitivity analysis which revealed that
Case 15
Financial Administration
FINC 5713-180
Team 1
Fall 2013.
October 8, 2013.
Introduction
Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm, is considering to buy some shares from Nike, inc even if it’s share price had declined from the beginning of the year, for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline in the stock market over the last 18 months. Kimi therefore surveyed the results of Nike’s fiscal-year 2001which had been revealed a week earlier.
Issues that caused a decline in market sales as revealed by the management of Nike
1. Revenues since 1997 had stopped growing but remained around $9.0 billion.
2. The net income had fallen from $800m to $580m a decline of $220 million.
3. Nike’s market share in the U.S. athletic shoe industry had fallen from 48 percent in 1997 to 42 percent in 2000 (6% decline)
4. The issue of Supply-chain and strong dollar exchange rate also affected the revenue negatively.
Nike’s Strategic plan to address the above issues
1. Increase revenues by developing more athletic-shoe products in the mid-priced range.
2. Push its apparel line which had performed tremendously well.
3. Exert more expense control on the cost side.
4. Nike’s executives expressed their interest to continue with the long-term revenue growth target of 8 to 10 percent and earnings-growth targets of above 15 percent.
Although the management presented its plan to improve on its performance, there were mixed reactions from the third party analysts. Kimi Ford was also not satisfied with the Nike’s analysis therefore she decided that it was necessary to develop her own discounted-cash-flow forecast. She found that Nike was overvalued at the discounted rate of 12% at its current share price of $42.09. She also did a quick sensitivity analysis which revealed that