Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Nike also merchandises footwear, apparel, equipment,and accessories. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was then named Nike Inc. in 1978. The company 's named Nike comes from a Greek word which means victory. Nike is marketed as its own brand as well as, Nike Pro, Nike Air Jordan,Nike skateboarding and many more. Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. Nike is recognized for their “just do it” logo.Nike has been in the market for over 5 decades now.
Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear. Besides footwear Adidas also produces bags, shirts, jerseys watches and eyewear. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Adidas was founded in 1948 by Adolf Dassler. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Puma and Adidas entered a fierce rivalry after World War 2.
What They Offer
Nike produces many type of sports equipment such as running shoes jerseys,shorts etc. Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. Nike shoes are sold all around the world. Nike sells apparel and footwear for both genders including young children. Nike also provides features,designs,various brands and warranties with all their products.Nike also lets customers customize their shoes on there website nike.com.Nike has been designing shoes for over 5 decades and all their products have different designs and patterns.
Adidas has many product lines with different sports such as
References: http://topics.nytimes.com/top/news/business/companies/nike_inc/index.html http://paid2trade.com/6534/nike-inc-nke-earnings-report-preview-thursdays-release http://london2012.blogs.nytimes.com/2012/07/05/at-olympic-trials-shoe-companies-compete-too/?ref=nikeinc http://www.wikivs.com/wiki/Nike_vs_adidas http://www.nikebiz.com/crreport/ http://www.slideshare.net/joshuasteinberger/adidas-nike-case-study