Nike vs Adidas
1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS.
Ans: The Finally report After visit of Six Outlets of Nike & Adidas:
Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands in the market and both the brands have different market segments and different strategy. After Thorley going through the case study and also visiting to both Nike and Adidas outlets the market in my city Delhi has more consumers of ADIDAS shows as compared to the NIKE. Now I am going describe about the market study as per the consumer demographical depending on their Age, Education, Income, Gender, Occupation.
a. Description as per the Consumer Demographical Profile:
Age Group: The division of age group is like teenagers(18-25), youth(25-35), Men(35-50) and Senior citizens(50+). As per the age group the consumption of footwear is more in the working men and youth who are in the sports field. The graph shown below indicates the consumption of the shows in ADIDAS branded Outlets including the outlets in the shopping-malls.
[pic]
Education Group: The educational group has divided into three groups these are Schooling, Graduates, Master Degree, and lastly the PhD students. The consumption of the footwear is more in the graduate students as compared to the other age group. The graph shown below is the consumption of the ADIDAS shows in the market by different groups.
[pic]
Income Group: The Indian income group is divided into three income groups Lower, Middle, and Upper Class. Both the brands have their target segment of middle and upper class so the statics are as per consumption of these two groups. The graph prepared
Ans: The Finally report After visit of Six Outlets of Nike & Adidas:
Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands in the market and both the brands have different market segments and different strategy. After Thorley going through the case study and also visiting to both Nike and Adidas outlets the market in my city Delhi has more consumers of ADIDAS shows as compared to the NIKE. Now I am going describe about the market study as per the consumer demographical depending on their Age, Education, Income, Gender, Occupation.
a. Description as per the Consumer Demographical Profile:
Age Group: The division of age group is like teenagers(18-25), youth(25-35), Men(35-50) and Senior citizens(50+). As per the age group the consumption of footwear is more in the working men and youth who are in the sports field. The graph shown below indicates the consumption of the shows in ADIDAS branded Outlets including the outlets in the shopping-malls.
[pic]
Education Group: The educational group has divided into three groups these are Schooling, Graduates, Master Degree, and lastly the PhD students. The consumption of the footwear is more in the graduate students as compared to the other age group. The graph shown below is the consumption of the ADIDAS shows in the market by different groups.
[pic]
Income Group: The Indian income group is divided into three income groups Lower, Middle, and Upper Class. Both the brands have their target segment of middle and upper class so the statics are as per consumption of these two groups. The graph prepared