Preview

Nikon Sponsorship

Powerful Essays
Open Document
Open Document
3205 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nikon Sponsorship
Page 1: FINA Vice President Hideyuki northern interview Nikon (1
Bubble Network camera channel on July 26 the 14th FINA World Swimming Championships in Shanghai in full swing, as the main sponsor, Nikon has invested considerable human and material resources to support this tournament and we also Nikon Sales (northern China Co., Ltd. Vice President Hideyuki had an exclusive interview, let's listen to Nikon for this sponsorship and to promote industrial development of the image views.
Q: FINA swimming through the sponsorship of the contest, the Nikon brand influence to get promoted again. Do you think the spirit of sport and FINA brand concept advocated by Nikon between what in common?
A: brilliant color living in the land of our water sports, but also demonstrates the 'work hard, and positive' spirit of sport(http://www.f-paper.com/). Water sports projects both in the beauty, speed all seem to mind the shock, which Nikon advocated by the 'image from the heart' fit. This time, we hope to be able to Nikon's most advanced imaging technology, to record the more stirring moments, so that more people feel the charm of the water sports.

Q: sponsoring some of the top sporting events such as figure skating Grand Prix, track and field, the AFC Champions League, Asian Cup Table Tennis Competition, and this FINA swimming, etc(Technology News http://www.f-paper.com/)., is this just the products for image reasons? Sponsorship of sporting events Nikon Corporation had become a kind of tradition?
A: We believe that Nikon's mission is to provide the world with not only high quality products through digital imaging equipment, the sport's moments quickly and correctly, perfectly recorded, so that more people feel that one of the charm, which is very important.
Based on the above ideas, one after another continuously for sporting events contribute to, from this perspective, the 'sponsorship of sporting events' can really be said that Nikon has become a tradition, which is what

You May Also Find These Documents Helpful

  • Good Essays

    The IOC holds additional responsibility as the “keeper” of the Olympic brand, identity and sportsman’s code of ethics and honor. When IOC actions were questioned by corporate sponsors delaying payment, the brand of the Olympic Rings was not enhanced. The rings represent a tradition of good sportsmanship,…

    • 1483 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    A. more and more options for companies large and small to engage in sport sponsorship…

    • 1324 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Over the last several years, it has become undeniable that any kind of sport can, and will, be sensationalized and commercialized by the people from the great companies like "Coca-Cola, Pepsi Cola, and Marlboro" (1667). These companies have hundreds of thousands of dollars budgeted each year to pour into sports in the form of sponsorships, advertising, etc. Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a "make-it or break-it" situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc – anything that the athlete wants or needs to aid in putting himself in a winning position so that the sponsoring company can recoup its investment. Without sponsorship, it is a near hopeless situation for the athlete. The more a sport becomes commercialized, the higher the cost of participating for the athlete. One example would be that there are entry fees established to help raise monies that will be awarded to the winner and the sponsoring company.…

    • 839 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Athenos Hummus

    • 1772 Words
    • 8 Pages

    Fullerton (2010). Marketing through Sports Using Mainstream Strategies. (pp.60-91). International Edition. Sports Marketing. New York, NY: McGraw Hill.…

    • 1772 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Many advertisers take on the role of sponsoring sporting events or teams to bolster popularity and gain recognition through the team or event. Sport marketing urges memberships, sales, and recognition. These factors represent the biggest benefits for the companies, the athletes, the associations, the leagues, and sport event managers. Well thought out, effective marketing helps to understand the customer and the marketplace. Also, informed marketing decisions help increase status and importance in people's lives, sport is considered a profitable and sustainable marketing source. At large sporting events, sponsors like to take advantage of the large crowd to advertise products (handout products, freebies, contests, etc.) because more people will be able to see it. Therefore this is significant because not only is it a simple way to announce a product but it is also efficient due to the amount of people who would see it at a large event. “Another example of sports marketing through sponsorships, is the renovation of the contract between Adidas and the Mexican Football Federation (FMF). In August of this year the CEO of Adidas Herbert Hainer in companion of the president of the FMF, Justino Compeán announced the renewal of the contract in order to permit Adidas to continue producing and designing the uniform of the Mexican teams until 2018. This is an example of sports marketing because as it was define, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case Adidas, which is completely related to sports, is the company that is using sports marketing as a strategy, by designing the uniforms of the football team and as a consequence its trademark is being promoted every time there is a game.” (Wikipedia, Sports Marketing)…

    • 651 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The sporting event that will be the focus of this is the NCAA final four competitions . It is a yearly event that has a great viewing population and a media following , which is a characteristic that endorsers and advertisers are looking into . This year 's NCAA is in line with the Winter Olympics , a very good opportunity to showcase various advertisements and endorsements to the viewing public . The advertisements are more globally-themed , since it is not just a national event but a global event at that…

    • 1154 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In conclusion, Sontage gives a brief introduce to photography, and discusses that how photography affects our life, and how it works in our life. It can record every moment of…

    • 289 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    1.1 Apply relevant theories of communication to health and social care contextsAccording to George Gerbner,he describes the three main branches of communication studies as;…

    • 1678 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Afghan Girl Analysis

    • 1799 Words
    • 8 Pages

    Photography denotes a fraction of a second in life; a second which if missed will be gone forever, never can it occur again. The gesture and movement of a person, the wind blowing a girl’s hair into the air, the look in the person’s eyes or the light reflecting into a someone’s face are all life elements of which are in continuous change.…

    • 1799 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    History of Photography

    • 633 Words
    • 3 Pages

    Through a picture we have a record not only of our past, but of our present as well. We can consider the medium of photography to be a supreme witness and recorder of the world, and the life we have fashioned upon it. Photographers record wars, injustices, poverty, human misery, and human joy.…

    • 633 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Have you ever wondered what the Northeast and the South are very different kinds of climates, physical geography, economy, and resources. In this essay I will be covering all of these things. The physical geography of the Northeast, includes rocky coastlines, the rocky coastlines are mainly found in the state of Maine. With many beautiful lighthouses along the coast.…

    • 864 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Photography In The 1800s

    • 1743 Words
    • 7 Pages

    Photography has been around since 1800’s and stories have been around forever, so putting them together Photojournalism becomes possible. Putting stories and pictures together have shaped magazines, newspapers even lives. Action is captured by camera lens and told by writers that share stories needing to be heard. With the increasing technology process Photography has become known to all and becoming more common. The digital world is taking over Photography and will keep getting better as the future and technology progress.…

    • 1743 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Today, my mentor Dr. Martinson took me to her daughter Aina’s soccer game. Dr. Martinson not only a naturalist photographer, she’s also a sports professional photographer. She told me that she volunteered to take pictures of Agnes Scott women's soccer team. Since I was there, Dr. Martinson want me try to take pictures of the soccer game. She said that it is good to try something new. In this case which is learning to do action shots. First time hear action shot was scary, because I know the fact that the object will be in actions which will be very very fast. Especially with soccer game, where actions are so intense. When the game started, Dr. Martinson called me , and we went down at the end of the field with her camera that she prepared…

    • 660 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Title and Author: “When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia” by Sandra C. Jones.…

    • 1292 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In recent years the media has played a prominent role in sport and the lifestyle of athletes. Athletes are being interviewed on a regular basis and have become celebrities in their sport. Athletes and what they stand for have an influence on sporting communities. Many junk food companies have recognised the growing popularity of sporting events…

    • 812 Words
    • 4 Pages
    Good Essays

Related Topics