NOKIA CASE STUDY Ppt
NOKIA CASE STUDY
Presented by: Rica Beloy
Co-Presentors: Karla Psalms Magno
Dalsa Maamon
Leo Masucol
Brief History of Nokia
In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871.
Nokia began with making paper-incidentally one of the first communication technologies.
In 1898, Eduard Polon founds the Finnish Rubber Works, which later becomes Nokia rubber business , making everyrhing from galoshes to tires.
In 1912, Arvid Wickstrom sets up Finnish Cable Networks, the foundation of Nokia’s cable and electronics business.
In 1963, starts developing radio telephones for the army and emergency services. Nokia’s first foray into telecommunications.
And by 1987, Nokia is the third largest TV manufacturer in Europe.
The Mobile Era
Nokia sets the ball rolling in 1979, creating radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora
Then in 1981, the Nordic Mobile Telephone (NMT) service, the world’s first international cellular network and the first to allow international roaming , is launched. In 1984, Nokia launches the Mobira Talkman portable car phone. Resembling a military field telephone, it’s a fairly cumbersome piece of Kit-but it’s a start
In 1987, GSM (Global System for Mobile communications) is adopted as the Europian standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution.
Nokia in New Age
In 1992, Nokia launches its first digital handheld
GSM phone, the Nokia 1011.
In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone.
The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokia’s target was only 400,000
By 1998, Nokia is the word leader in Mobile phones. Between 1996-2001, Nokia turn-over increases almost fivefold from EUR 6.5 billion to EUR 31 billion Nokia- The leader in
Presented by: Rica Beloy
Co-Presentors: Karla Psalms Magno
Dalsa Maamon
Leo Masucol
Brief History of Nokia
In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871.
Nokia began with making paper-incidentally one of the first communication technologies.
In 1898, Eduard Polon founds the Finnish Rubber Works, which later becomes Nokia rubber business , making everyrhing from galoshes to tires.
In 1912, Arvid Wickstrom sets up Finnish Cable Networks, the foundation of Nokia’s cable and electronics business.
In 1963, starts developing radio telephones for the army and emergency services. Nokia’s first foray into telecommunications.
And by 1987, Nokia is the third largest TV manufacturer in Europe.
The Mobile Era
Nokia sets the ball rolling in 1979, creating radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora
Then in 1981, the Nordic Mobile Telephone (NMT) service, the world’s first international cellular network and the first to allow international roaming , is launched. In 1984, Nokia launches the Mobira Talkman portable car phone. Resembling a military field telephone, it’s a fairly cumbersome piece of Kit-but it’s a start
In 1987, GSM (Global System for Mobile communications) is adopted as the Europian standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution.
Nokia in New Age
In 1992, Nokia launches its first digital handheld
GSM phone, the Nokia 1011.
In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone.
The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokia’s target was only 400,000
By 1998, Nokia is the word leader in Mobile phones. Between 1996-2001, Nokia turn-over increases almost fivefold from EUR 6.5 billion to EUR 31 billion Nokia- The leader in