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Profile Process Piece: Analyzing the Rhetorical Situation
Week 1 Assignment
Please answer the following questions in complete sentences and paragraph format. Although this is not a formal essay assignment, please note that proper spelling, grammar, and sentence structure are required. This week’s lecture and chapters 2 and 3 in your text will help you work through some of the terms within the rhetorical situation.
Defining Topic, Angle, and Purpose
1. What is your chosen topic? (i.e., a profile of Barb Collins, a volunteer at the local homeless shelter; a profile of Shipwreck Days, a citywide flea market and festival; a profile of Burdick’s Grocery, the oldest family-owned business in town.)
A profile of Joelle Smart, a hairdresser with a new salon location in the basement of her home.
2. What unique angle can you present on this topic? (Consider what is new about the topic or what unique perspective can be shared about this topic.)
Smart opened a salon on Main Street in the Westside neighborhood of Springfield in 1986. Recently, due to a boom in the real estate market by young professionals, the landlord of the salon has nearly doubled Smart’s rent. Many new chain stores, restaurants, and coffee shops are lining up to pay the increased rent, but Smart can no longer afford to stay in business on Main Street. In an attempt to keep her business running and continue to provide services for her clients, she is now operating out of the basement of her home.
3. What is your purpose for writing? (What do you hope to accomplish? Why are you writing?)
The purpose is to describe Smart’s struggle to stay in business due to rent increases on Main Street as a larger indication of the negative results that have come from the neighborhood’s growth.
Analyzing Your Readers
You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community newsletter; the readers of those

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