Nordstrom Supply Chain Analysis
INTRODUCTION
A marketing channel is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain.
Today, our main focus is on “Retailing” aspect. Retailing involves all the activities of selling products and services to consumers for their personal or family use. Department stores, like Macy's, discount stores like Wal-Mart and K-Mart, and specialty stores like The Gap and Toys 'R' Us, are all examples of retail stores. Service providers, like dentists, hotels and hair salons, …show more content…
While department stores are classified as general merchandisers some carry a more selective product line. For instance, while Sears carries a wide range of products from hardware to cosmetics, Nordstrom focuses their products on clothing and personal care products.
In Bangladesh, the most common name is Almas, Priyo and PQS. It is easy to find toys, cosmetics, apparels, shoes and so forth. So the range of products sold by them is highly diversified. The target groups for these retailers are specialty market.
2) Category Killers or Big Box Store
Many major retail chains have taken what were previously narrowly focused, small specialty store concepts and have expanded them to create large specialty stores. A large retail chain store that is dominant in its product category. This type of store generally offers an extensive selection of merchandise at prices so low that smaller stores cannot compete. The “category killers” are found in such specialty areas as electronic (e.g., Best Buy), office supplies (e.g., Staples) and sporting goods (e.g., Sport
A marketing channel is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain.
Today, our main focus is on “Retailing” aspect. Retailing involves all the activities of selling products and services to consumers for their personal or family use. Department stores, like Macy's, discount stores like Wal-Mart and K-Mart, and specialty stores like The Gap and Toys 'R' Us, are all examples of retail stores. Service providers, like dentists, hotels and hair salons, …show more content…
While department stores are classified as general merchandisers some carry a more selective product line. For instance, while Sears carries a wide range of products from hardware to cosmetics, Nordstrom focuses their products on clothing and personal care products.
In Bangladesh, the most common name is Almas, Priyo and PQS. It is easy to find toys, cosmetics, apparels, shoes and so forth. So the range of products sold by them is highly diversified. The target groups for these retailers are specialty market.
2) Category Killers or Big Box Store
Many major retail chains have taken what were previously narrowly focused, small specialty store concepts and have expanded them to create large specialty stores. A large retail chain store that is dominant in its product category. This type of store generally offers an extensive selection of merchandise at prices so low that smaller stores cannot compete. The “category killers” are found in such specialty areas as electronic (e.g., Best Buy), office supplies (e.g., Staples) and sporting goods (e.g., Sport