Nucor Corporation: Using Economic Downturns as an Opportunity to Grow Stronger 
Case: Nucor Corporation in 2012, Using Economic Downturns as an Opportunity to grow Stronger.
Name and I.D. #: Yue Meng, 000755230
Section #: 03 Nucor Corporation is a steel production company that has had tremendous success. The company has the visionary practices of high employee productivity, good employee relations, a technically superior work environment, good quality control, and a cost-conscious corporate culture as well as the low-cost production of steel.
I. Strengths of Nucor are starting out at the point of a viable company, which is excellent in managing and sensitive to its workers’ needs, for the most part, in the area of compensation. The company’s strength is also that it is being a global leader in environmental performance. Furthermore, Nucor Corp. has the staying power and ability to remain competitive in the domestic and global markets. The most important, Nucor has developed diversified product mixed for customers.
II. Weaknesses of Nucor include that its high dependence on US domestic market, it mainly being showed on the company’s supplying and pricing standard, it changes as domestic market alters. Additionally, there is a lack of market diversification as it derives most of its revenue from the US. This exposes them to the fluctuation in the US economy as demand for steel will decrease when the economy slacken. Also, although Nucor is quite ambitious in expansion, it risks more liabilities and therefore an inability to control or manage those liabilities with its current corporate structure. Thus it is endangering the company’s ability to compete effectively in domestic and foreign market. Last but not the least, the company has a very narrow location strategy because there are no plant outside the US market.
III. Opportunities include China, which as a major player since it imports the most steel. China has potential to provide Nucor with a market to sell its products. Nucor should take the advantage of Asia in general and try to
Name and I.D. #: Yue Meng, 000755230
Section #: 03 Nucor Corporation is a steel production company that has had tremendous success. The company has the visionary practices of high employee productivity, good employee relations, a technically superior work environment, good quality control, and a cost-conscious corporate culture as well as the low-cost production of steel.
I. Strengths of Nucor are starting out at the point of a viable company, which is excellent in managing and sensitive to its workers’ needs, for the most part, in the area of compensation. The company’s strength is also that it is being a global leader in environmental performance. Furthermore, Nucor Corp. has the staying power and ability to remain competitive in the domestic and global markets. The most important, Nucor has developed diversified product mixed for customers.
II. Weaknesses of Nucor include that its high dependence on US domestic market, it mainly being showed on the company’s supplying and pricing standard, it changes as domestic market alters. Additionally, there is a lack of market diversification as it derives most of its revenue from the US. This exposes them to the fluctuation in the US economy as demand for steel will decrease when the economy slacken. Also, although Nucor is quite ambitious in expansion, it risks more liabilities and therefore an inability to control or manage those liabilities with its current corporate structure. Thus it is endangering the company’s ability to compete effectively in domestic and foreign market. Last but not the least, the company has a very narrow location strategy because there are no plant outside the US market.
III. Opportunities include China, which as a major player since it imports the most steel. China has potential to provide Nucor with a market to sell its products. Nucor should take the advantage of Asia in general and try to