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nyc citibike
Lakshay Jain
Carol Newell
Business and Its Publics: Discourse
2 March 2014
The Imperfect System To Bike

It is never easy to do good for the society. It comes with many complications. Money, effort, oppositions. It is never easy and especially to do it in New york city, the centre of all economic opportunities, just makes it even more difficult. It all started in 2006, under the leadership of former mayor, Michael Bloomberg, when “the city planning department conducted a survey of city bicycle commuters and recreational cyclists in 2006”( Lyon 4) to see the feasibility of NYC city bike share program. The main intention or rather the main motive for introducing a bike share program was to “maximise efficiency of existing mass transit options; generating new jobs and economic activity, enhancing NYC attractiveness and quality of life for city visitors and residents” (Lyon 2). Though The program was developed by Michael Bloomberg and his administration and executed by the Department of Transportation (DOT), there were also other stakeholders in the prey. Generally, bicycle share programs are executed by government entities as a result of their nature as public goods. They require the implementation of new bike lanes and street space for rental spots which involves the requirement for public support on the execution of a successful bike share program. There were a lot of groups and unions opposing the bike share program. Citizen groups such as taxis and unions were against it.
Jain 2
They felt their clients will reduce, hence that will result in lower income. The retail store owners and “Not in my backyard citizen groups” also opposed to the creation of bike lanes and bike stands. The capital costs to expand and launch were relatively low but it still needed major financing. Unlike Paris’s program, which is entirely run by the government, the Department of Transportation and the Mayor's administration agreed that seeking a private-public partnership



Bibliography: Daniel Fuller, Lise Gauvin, Yan Kestens, Mark Daniel, Michel Fournier, Patrick Morency, and Louis Drouin American Journal of Public Health 2013 !03;3. e85-e92. Print. Lyon, Robert, Citi Bike’s road trip: where next?.New York . New York University Stern School Of Business. 2014. Print. Toole Design Group, Bike Sharing In The United States: State Of the Practice and Guide to Implementation. N.p.: Toole Design Group, n.d. Print United Nations Department Of Economics and Social Affairs. Bicycle-Sharing Schemes:Enhancing Sustainable Mobility In Urban Areas. Rep.no.:N.p.:n,p.,n.d.Print

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