The banking industry is one of the fastest growing industry in India. It is a mirror image of the economy of the country. With the liberalization of the economy, India has become the playground of major global banking majors.
The major objectives of the study are as below: To analyse how political, economical, socio-cultural, technological factors affect this industry by PEST analysis. To find out level of competition in Indian banking industry through using porter‟s five force model. To find out driving forces and key success factors of the industry To analyze various threats and opportunities for the industry
To focus on current trends and future of the industry.
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RESEARCH METHODOLOGY
We have done exploratory research and for that purpose we had used secondary data.
We had collected this secondary data from various published materials like newspapers, magazines, books etc and from Internet web sites. From these various information and data we had done qualitative and quantitative analysis to find out impact of various forces, effect of macro environmental factors, major trends and future of the industry.
1.1: History of Indian banking
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A bank is a financial institution that provides banking and other financial services. By the term bank is generally understood an institution that holds a Banking Licenses. Banking licenses are granted by financial supervision authorities and provide rights to conduct the most fundamental banking services such as accepting deposits and making loans. There are also financial institutions that provide certain banking services without meeting the legal definition of a bank, a so-called Non-bank. Banks are a subset of the financial services industry. The word bank is derived from the Italian banca, which is derived from German and means bench. The terms bankrupt and "broke" are similarly derived from